#AD4177
Closest named color: Light Burgundy (#A8415B). oklch(53.9% 0.152 352.4), rgb(173, 65, 119).
Aa
White text reads best on this color (5.52:1).
About this color
#AD4177 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.152 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.044 away. White text reads best on it, at 5.52:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.79:1 |
| White text | 5.52:1 |
Values
| HEX | #AD4177 |
| RGB | rgb(173, 65, 119) |
| HSL | hsl(330, 45%, 47%) |
| OKLCH | oklch(53.9% 0.152 352.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4177 | 5.52:1 | AA | Lc -82.2 | Fine for body text |
| Black text on #AD4177 | 3.79:1 | AA large text | Lc 27.2 | Dividers and decoration only |
| #AD4177 text on white | 5.52:1 | AA | Lc 76.9 | Fine for body text |
| #AD4177 text on black | 3.79:1 | AA large text | Lc -24.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EECFDB
oklch(88.4% 0.038 352.6)
-
Step 300
300
#E5AFC5
oklch(81% 0.069 352.5)
-
Step 400
400
#D583A7
oklch(70.6% 0.11 352.4)
-
Step 500
500
#C86292
oklch(63.2% 0.14 352.3)
-
Step 600
600 (this color)
#AD4177
oklch(53.9% 0.152 352.4)
-
Step 700
700
#993768
oklch(49% 0.141 352.5)
-
Step 800
800
#7D2E55
oklch(42.7% 0.118 352.6)
-
Step 900
900
#652A46
oklch(37.7% 0.092 352.7)
-
Step 950
950
#3B1929
oklch(26.9% 0.058 352.2)
#AD4177 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #515C79 | 0.167 |
| Deuteranopia (no green cones) | #6E7074 | 0.152 |
| Tritanopia (no blue cones) | #B93B57 | 0.052 |
| Achromatopsia (no color) | #696969 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4177
#AD4177
oklch(53.9% 0.152 352.4)
- #008268
#008268
oklch(54% 0.105 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4177, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.044
- Light Plum #9D5783 ΔE 0.051
- Dark Rose #B5485D ΔE 0.051
- Light Maroon #A24857 ΔE 0.059
- Deep Rose #C74767 ΔE 0.063
- Dark Pink #CB416B ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.072
- Light Eggplant #894585 ΔE 0.073
Use #AD4177 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.