#AD40B5
Closest named color: Purply (#983FB2). oklch(56.7% 0.198 325), rgb(173, 64, 181).
Aa
White text reads best on this color (5.02:1).
About this color
#AD40B5 is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.198 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.041 away. White text reads best on it, at 5.02:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.198) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.17:1 |
| White text | 5.02:1 |
Values
| HEX | #AD40B5 |
| RGB | rgb(173, 64, 181) |
| HSL | hsl(296, 48%, 48%) |
| OKLCH | oklch(56.7% 0.198 325) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD40B5 | 5.02:1 | AA | Lc -79.3 | Fine for body text |
| Black text on #AD40B5 | 4.17:1 | AA large text | Lc 30.2 | Non-text elements, placeholder text |
| #AD40B5 text on white | 5.02:1 | AA | Lc 73.9 | Content text, not long reading |
| #AD40B5 text on black | 4.17:1 | AA large text | Lc -27.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F4
oklch(93.5% 0.027 323.9)
-
Step 200
200
#EBCEEC
oklch(88.5% 0.051 325)
-
Step 300
300
#DEADE1
oklch(80.9% 0.089 324.5)
-
Step 400
400
#CD7FD1
oklch(70.7% 0.143 325.2)
-
Step 500
500
#BE5BC5
oklch(63.1% 0.182 324.9)
-
Step 600
600 (this color)
#AD40B5
oklch(56.7% 0.198 325)
-
Step 700
700
#912D99
oklch(49.1% 0.185 324.7)
-
Step 800
800
#76277C
oklch(42.7% 0.153 324.9)
-
Step 900
900
#5F2664
oklch(37.7% 0.119 324.4)
-
Step 950
950
#38173A
oklch(26.9% 0.075 325.2)
#AD40B5 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A66B8 | 0.203 |
| Deuteranopia (no green cones) | #5674B2 | 0.174 |
| Tritanopia (no blue cones) | #B15175 | 0.115 |
| Achromatopsia (no color) | #6F6F6F | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD40B5
#AD40B5
oklch(56.7% 0.198 325)
- #009025
#009025
oklch(56.8% 0.179 145)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD40B5, closest first.
No curated palette has a color within ΔE 0.04 of #AD40B5.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.041
- Purpley Pink #C83CB9 ΔE 0.051
- Pinky Purple #C94CBE ΔE 0.061
- Medium Orchid #BA55D3 ΔE 0.062
- Dark Orchid #9932CC ΔE 0.063
- Amethyst #9B5FC0 ΔE 0.066
- Deep Lavender #8D5EB7 ΔE 0.078
- Warm Purple #952E8F ΔE 0.080
Use #AD40B5 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.