#AD40B2
Closest named color: Purply (#983FB2). oklch(56.5% 0.196 326), rgb(173, 64, 178).
Aa
White text reads best on this color (5.05:1).
About this color
#AD40B2 is a medium-dark, vivid purple. In OKLCH its lightness is 57%, its chroma 0.196 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.041 away. White text reads best on it, at 5.05:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.196) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.15:1 |
| White text | 5.05:1 |
Values
| HEX | #AD40B2 |
| RGB | rgb(173, 64, 178) |
| HSL | hsl(297, 47%, 47%) |
| OKLCH | oklch(56.5% 0.196 326) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD40B2 | 5.05:1 | AA | Lc -79.5 | Fine for body text |
| Black text on #AD40B2 | 4.15:1 | AA large text | Lc 30.0 | Dividers and decoration only |
| #AD40B2 text on white | 5.05:1 | AA | Lc 74.1 | Content text, not long reading |
| #AD40B2 text on black | 4.15:1 | AA large text | Lc -27.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F3
oklch(93.5% 0.026 325.8)
-
Step 200
200
#EBCFEB
oklch(88.6% 0.048 326)
-
Step 300
300
#DFADDF
oklch(80.9% 0.088 326.4)
-
Step 400
400
#CD80CF
oklch(70.7% 0.14 326)
-
Step 500
500
#BF5BC3
oklch(63.1% 0.181 326)
-
Step 600
600 (this color)
#AD40B2
oklch(56.5% 0.196 326)
-
Step 700
700
#922E96
oklch(49.2% 0.181 326.3)
-
Step 800
800
#76287A
oklch(42.7% 0.15 325.8)
-
Step 900
900
#602662
oklch(37.7% 0.117 326.3)
-
Step 950
950
#38173A
oklch(26.9% 0.075 325.2)
#AD40B2 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D66B5 | 0.201 |
| Deuteranopia (no green cones) | #5773AF | 0.172 |
| Tritanopia (no blue cones) | #B15073 | 0.113 |
| Achromatopsia (no color) | #6F6F6F | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD40B2
#AD40B2
oklch(56.5% 0.196 326)
- #008F2C
#008F2C
oklch(56.6% 0.173 146)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD40B2, closest first.
No curated palette has a color within ΔE 0.04 of #AD40B2.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.041
- Purpley Pink #C83CB9 ΔE 0.052
- Pinky Purple #C94CBE ΔE 0.062
- Medium Orchid #BA55D3 ΔE 0.065
- Dark Orchid #9932CC ΔE 0.066
- Amethyst #9B5FC0 ΔE 0.067
- Warm Purple #952E8F ΔE 0.077
- Deep Lavender #8D5EB7 ΔE 0.078
Use #AD40B2 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.