#AD40AF
Closest named color: Purply (#983FB2). oklch(56.4% 0.193 327), rgb(173, 64, 175).
Aa
White text reads best on this color (5.08:1).
About this color
#AD40AF is a medium-dark, vivid purple. In OKLCH its lightness is 56%, its chroma 0.193 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.042 away. White text reads best on it, at 5.08:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.193) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.12:1 |
| White text | 5.08:1 |
Values
| HEX | #AD40AF |
| RGB | rgb(173, 64, 175) |
| HSL | hsl(299, 46%, 47%) |
| OKLCH | oklch(56.4% 0.193 327) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD40AF | 5.08:1 | AA | Lc -79.7 | Fine for body text |
| Black text on #AD40AF | 4.12:1 | AA large text | Lc 29.8 | Dividers and decoration only |
| #AD40AF text on white | 5.08:1 | AA | Lc 74.3 | Content text, not long reading |
| #AD40AF text on black | 4.12:1 | AA large text | Lc -27.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F3E4F3
oklch(93.5% 0.026 325.8)
-
Step 200
200
#EBCFEA
oklch(88.6% 0.047 327.1)
-
Step 300
300
#DFADDE
oklch(80.8% 0.087 327)
-
Step 400
400
#CE80CD
oklch(70.8% 0.138 327.4)
-
Step 500
500
#BF5CC0
oklch(63.1% 0.177 327)
-
Step 600
600 (this color)
#AD40AF
oklch(56.4% 0.193 327)
-
Step 700
700
#922E94
oklch(49.1% 0.18 327.1)
-
Step 800
800
#772878
oklch(42.7% 0.149 327.3)
-
Step 900
900
#602661
oklch(37.7% 0.116 326.9)
-
Step 950
950
#381739
oklch(26.9% 0.074 326.3)
#AD40AF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3065B2 | 0.199 |
| Deuteranopia (no green cones) | #5973AC | 0.171 |
| Tritanopia (no blue cones) | #B24F72 | 0.109 |
| Achromatopsia (no color) | #6E6E6E | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD40AF
#AD40AF
oklch(56.4% 0.193 327)
- #008E32
#008E32
oklch(56.3% 0.167 147)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD40AF, closest first.
No curated palette has a color within ΔE 0.04 of #AD40AF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.042
- Purpley Pink #C83CB9 ΔE 0.053
- Pinky Purple #C94CBE ΔE 0.063
- Amethyst #9B5FC0 ΔE 0.068
- Medium Orchid #BA55D3 ΔE 0.068
- Dark Orchid #9932CC ΔE 0.070
- Warm Purple #952E8F ΔE 0.074
- Deep Lavender #8D5EB7 ΔE 0.079
Use #AD40AF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.