#AD40A4
Closest named color: Purply (#983FB2). oklch(55.8% 0.184 331.1), rgb(173, 64, 164).
Aa
White text reads best on this color (5.18:1).
About this color
#AD40A4 is a medium-dark, vivid purple. In OKLCH its lightness is 56%, its chroma 0.184 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.049 away. White text reads best on it, at 5.18:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.184) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 4.04:1 |
| White text | 5.18:1 |
Values
| HEX | #AD40A4 |
| RGB | rgb(173, 64, 164) |
| HSL | hsl(305, 46%, 46%) |
| OKLCH | oklch(55.8% 0.184 331.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD40A4 | 5.18:1 | AA | Lc -80.3 | Fine for body text |
| Black text on #AD40A4 | 4.04:1 | AA large text | Lc 29.1 | Dividers and decoration only |
| #AD40A4 text on white | 5.18:1 | AA | Lc 74.9 | Content text, not long reading |
| #AD40A4 text on black | 4.04:1 | AA large text | Lc -26.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F1
oklch(93.5% 0.024 331.9)
-
Step 200
200
#ECCFE7
oklch(88.6% 0.045 331.7)
-
Step 300
300
#E0ADD9
oklch(80.8% 0.083 331)
-
Step 400
400
#CF80C6
oklch(70.6% 0.132 331)
-
Step 500
500
#C15DB8
oklch(63.1% 0.169 330.9)
-
Step 600
600 (this color)
#AD40A4
oklch(55.8% 0.184 331.1)
-
Step 700
700
#94308C
oklch(49.1% 0.172 331.2)
-
Step 800
800
#782972
oklch(42.7% 0.143 330.9)
-
Step 900
900
#61275C
oklch(37.7% 0.111 330.9)
-
Step 950
950
#391836
oklch(27% 0.069 330.8)
#AD40A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3963A7 | 0.193 |
| Deuteranopia (no green cones) | #5E72A1 | 0.167 |
| Tritanopia (no blue cones) | #B44B6C | 0.099 |
| Achromatopsia (no color) | #6D6D6D | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD40A4
#AD40A4
oklch(55.8% 0.184 331.1)
- #008B43
#008B43
oklch(55.7% 0.149 151.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD40A4, closest first.
No curated palette has a color within ΔE 0.04 of #AD40A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.049
- Purpley Pink #C83CB9 ΔE 0.059
- Warm Purple #952E8F ΔE 0.066
- Pinky Purple #C94CBE ΔE 0.069
- Amethyst #9B5FC0 ΔE 0.074
- Medium Violet Red #C71585 ΔE 0.075
- Medium Orchid #BA55D3 ΔE 0.081
- Deep Lavender #8D5EB7 ΔE 0.081
Use #AD40A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.