#AD408D
Closest named color: Light Plum (#9D5783). oklch(54.7% 0.167 341), rgb(173, 64, 141).
Aa
White text reads best on this color (5.39:1).
About this color
#AD408D is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.167 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.059 away. White text reads best on it, at 5.39:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.89:1 |
| White text | 5.39:1 |
Values
| HEX | #AD408D |
| RGB | rgb(173, 64, 141) |
| HSL | hsl(318, 46%, 46%) |
| OKLCH | oklch(54.7% 0.167 341) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD408D | 5.39:1 | AA | Lc -81.5 | Fine for body text |
| Black text on #AD408D | 3.89:1 | AA large text | Lc 28.0 | Dividers and decoration only |
| #AD408D text on white | 5.39:1 | AA | Lc 76.1 | Fine for body text |
| #AD408D text on black | 3.89:1 | AA large text | Lc -25.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EDCFE1
oklch(88.5% 0.041 341.3)
-
Step 300
300
#E3AECF
oklch(80.9% 0.075 341.1)
-
Step 400
400
#D382B7
oklch(70.8% 0.12 341)
-
Step 500
500
#C55FA5
oklch(63.1% 0.154 340.8)
-
Step 600
600 (this color)
#AD408D
oklch(54.7% 0.167 341)
-
Step 700
700
#97347A
oklch(49.1% 0.154 341.2)
-
Step 800
800
#7B2C63
oklch(42.7% 0.128 341.4)
-
Step 900
900
#632951
oklch(37.7% 0.099 341)
-
Step 950
950
#3A1930
oklch(27.1% 0.062 340)
#AD408D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475F8F | 0.179 |
| Deuteranopia (no green cones) | #67718A | 0.160 |
| Tritanopia (no blue cones) | #B74261 | 0.074 |
| Achromatopsia (no color) | #6A6A6A | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD408D
#AD408D
oklch(54.7% 0.167 341)
- #008659
#008659
oklch(54.8% 0.122 161)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD408D, closest first.
No curated palette has a color within ΔE 0.04 of #AD408D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.059
- Medium Violet Red #C71585 ΔE 0.063
- Warm Purple #952E8F ΔE 0.064
- Light Eggplant #894585 ΔE 0.070
- Purply #983FB2 ΔE 0.075
- Light Burgundy #A8415B ΔE 0.079
- Dark Pink #CB416B ΔE 0.083
- Purpley Pink #C83CB9 ΔE 0.083
Use #AD408D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.