#AD407F
Closest named color: Light Plum (#9D5783). oklch(54.1% 0.158 347.9), rgb(173, 64, 127).
Aa
White text reads best on this color (5.50:1).
About this color
#AD407F is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.158 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.052 away. White text reads best on it, at 5.50:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.81:1 |
| White text | 5.50:1 |
Values
| HEX | #AD407F |
| RGB | rgb(173, 64, 127) |
| HSL | hsl(325, 46%, 46%) |
| OKLCH | oklch(54.1% 0.158 347.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD407F | 5.50:1 | AA | Lc -82.1 | Fine for body text |
| Black text on #AD407F | 3.81:1 | AA large text | Lc 27.3 | Dividers and decoration only |
| #AD407F text on white | 5.50:1 | AA | Lc 76.7 | Fine for body text |
| #AD407F text on black | 3.81:1 | AA large text | Lc -25.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EECFDE
oklch(88.5% 0.04 347.1)
-
Step 300
300
#E4AEC9
oklch(80.8% 0.072 347.3)
-
Step 400
400
#D482AD
oklch(70.6% 0.114 347.7)
-
Step 500
500
#C76199
oklch(63.2% 0.145 347.9)
-
Step 600
600 (this color)
#AD407F
oklch(54.1% 0.158 347.9)
-
Step 700
700
#99356F
oklch(49.1% 0.147 348.1)
-
Step 800
800
#7C2D5B
oklch(42.7% 0.122 347.5)
-
Step 900
900
#64294A
oklch(37.6% 0.095 347.9)
-
Step 950
950
#3B192C
oklch(27% 0.06 347.2)
#AD407F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D5D81 | 0.172 |
| Deuteranopia (no green cones) | #6C707C | 0.155 |
| Tritanopia (no blue cones) | #B93D5A | 0.061 |
| Achromatopsia (no color) | #696969 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD407F
#AD407F
oklch(54.1% 0.158 347.9)
- #008362
#008362
oklch(54.2% 0.11 167.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD407F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.052
- Light Burgundy #A8415B ΔE 0.057
- Dark Rose #B5485D ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.065
- Dark Pink #CB416B ΔE 0.069
- Light Eggplant #894585 ΔE 0.070
- Deep Rose #C74767 ΔE 0.071
- Light Maroon #A24857 ΔE 0.071
Use #AD407F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.