#AD4068
Closest named color: Light Burgundy (#A8415B). oklch(53.3% 0.147 0.7), rgb(173, 64, 104).
Aa
White text reads best on this color (5.66:1).
About this color
#AD4068 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.147 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.022 away. White text reads best on it, at 5.66:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.71:1 |
| White text | 5.66:1 |
Values
| HEX | #AD4068 |
| RGB | rgb(173, 64, 104) |
| HSL | hsl(338, 46%, 46%) |
| OKLCH | oklch(53.3% 0.147 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4068 | 5.66:1 | AA | Lc -82.9 | Fine for body text |
| Black text on #AD4068 | 3.71:1 | AA large text | Lc 26.5 | Dividers and decoration only |
| #AD4068 text on white | 5.66:1 | AA | Lc 77.6 | Fine for body text |
| #AD4068 text on black | 3.71:1 | AA large text | Lc -24.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E9
oklch(93.7% 0.019 1.4)
-
Step 200
200
#EFD0D8
oklch(88.6% 0.036 0.5)
-
Step 300
300
#E6AFBE
oklch(80.9% 0.067 0.7)
-
Step 400
400
#D7849D
oklch(70.7% 0.106 0.7)
-
Step 500
500
#CA6385
oklch(63.2% 0.135 0.8)
-
Step 600
600 (this color)
#AD4068
oklch(53.3% 0.147 0.7)
-
Step 700
700
#9B385D
oklch(49.1% 0.136 0.3)
-
Step 800
800
#7E2F4C
oklch(42.7% 0.113 0.2)
-
Step 900
900
#662B3F
oklch(37.8% 0.088 0.9)
-
Step 950
950
#3C1A25
oklch(27.1% 0.055 0.9)
#AD4068 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545A69 | 0.164 |
| Deuteranopia (no green cones) | #716F65 | 0.150 |
| Tritanopia (no blue cones) | #BB3550 | 0.042 |
| Achromatopsia (no color) | #676767 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4068
#AD4068
oklch(53.3% 0.147 0.7)
- #007E6F
#007E6F
oklch(53.2% 0.096 180.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4068, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.022
- Dark Rose #B5485D ΔE 0.033
- Light Maroon #A24857 ΔE 0.039
- Dusty Red #B9484E ΔE 0.054
- Deep Rose #C74767 ΔE 0.056
- Light Plum #9D5783 ΔE 0.059
- Dark Pink #CB416B ΔE 0.059
- Dull Red #BB3F3F ΔE 0.065
Use #AD4068 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.