#AD404F
Closest named color: Light Burgundy (#A8415B). oklch(52.6% 0.143 15.3), rgb(173, 64, 79).
Aa
White text reads best on this color (5.79:1).
About this color
#AD404F is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.143 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.020 away. White text reads best on it, at 5.79:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.62:1 |
| White text | 5.79:1 |
Values
| HEX | #AD404F |
| RGB | rgb(173, 64, 79) |
| HSL | hsl(352, 46%, 46%) |
| OKLCH | oklch(52.6% 0.143 15.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD404F | 5.79:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #AD404F | 3.62:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #AD404F text on white | 5.79:1 | AA | Lc 78.2 | Fine for body text |
| #AD404F text on black | 3.62:1 | AA large text | Lc -23.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E6
oklch(93.6% 0.019 13.4)
-
Step 200
200
#F0D0D1
oklch(88.5% 0.036 15.7)
-
Step 300
300
#E7B0B3
oklch(80.8% 0.064 14.9)
-
Step 400
400
#D9858C
oklch(70.7% 0.104 14.7)
-
Step 500
500
#CC656F
oklch(63.1% 0.131 15.5)
-
Step 600
600 (this color)
#AD404F
oklch(52.6% 0.143 15.3)
-
Step 700
700
#9D3A47
oklch(49% 0.132 15.6)
-
Step 800
800
#80313B
oklch(42.8% 0.109 15.3)
-
Step 900
900
#672C32
oklch(37.7% 0.085 15.8)
-
Step 950
950
#3D1A1E
oklch(27% 0.055 14.3)
#AD404F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A574F | 0.156 |
| Deuteranopia (no green cones) | #766E4C | 0.144 |
| Tritanopia (no blue cones) | #BD2D46 | 0.037 |
| Achromatopsia (no color) | #656565 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD404F
#AD404F
oklch(52.6% 0.143 15.3)
- #007A7B
#007A7B
oklch(52.5% 0.089 195.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD404F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.020
- Light Maroon #A24857 ΔE 0.024
- Dark Rose #B5485D ΔE 0.028
- Dusty Red #B9484E ΔE 0.032
- Dull Red #BB3F3F ΔE 0.034
- Brown #A52A2A ΔE 0.055
- Firebrick #B22222 ΔE 0.057
- Brick #A03623 ΔE 0.060
Use #AD404F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.