#AD4047

Closest named color: Dull Red (#BB3F3F). oklch(52.4% 0.143 19.7), rgb(173, 64, 71).

Aa

White text reads best on this color (5.83:1).

About this color

#AD4047 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.143 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.029 away. White text reads best on it, at 5.83:1.

Hue familyReds
Lightnessmedium-dark (52%)
Chromavivid (0.143)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.60:1
White text5.83:1

Values

HEX#AD4047
RGBrgb(173, 64, 71)
HSLhsl(356, 46%, 46%)
OKLCHoklch(52.4% 0.143 19.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD4047 5.83:1 AA Lc -83.7 Fine for body text
Black text on #AD4047 3.60:1 AA large text Lc 25.7 Dividers and decoration only
#AD4047 text on white 5.83:1 AA Lc 78.4 Fine for body text
#AD4047 text on black 3.60:1 AA large text Lc -23.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FBF3F3

    oklch(97% 0.009 17.3)

  2. Step 100

    100

    #F6E5E5

    oklch(93.5% 0.019 17.5)

  3. Step 200

    200

    #F0D0CF

    oklch(88.4% 0.036 20)

  4. Step 300

    300

    #E7B1B0

    oklch(80.9% 0.063 19.8)

  5. Step 400

    400

    #D98686

    oklch(70.7% 0.102 19.9)

  6. Step 500

    500

    #CD6568

    oklch(63.1% 0.132 19.8)

  7. Step 600

    600 (this color)

    #AD4047

    oklch(52.4% 0.143 19.7)

  8. Step 700

    700

    #9E3A41

    oklch(49.1% 0.133 19.4)

  9. Step 800

    800

    #803135

    oklch(42.6% 0.11 20)

  10. Step 900

    900

    #682C2E

    oklch(37.7% 0.086 20.1)

  11. Step 950

    950

    #3D1A1B

    oklch(26.9% 0.055 19.7)

Export this scale for Tailwind in the Tailwind colors tool

#AD4047 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B57470.155
Deuteranopia (no green cones)#776E440.143
Tritanopia (no blue cones)#BD2B430.039
Achromatopsia (no color)#6565650.144

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD4047

    #AD4047

    oklch(52.4% 0.143 19.7)

  • #00797E

    #00797E

    oklch(52.4% 0.089 199.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD4047

    #AD4047

    oklch(52.4% 0.143 19.7)

  • #A34176

    #A34176

    oklch(52.4% 0.142 349.6)

  • #A74C00

    #A74C00

    oklch(52.4% 0.139 49.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD4047

    #AD4047

    oklch(52.4% 0.143 19.7)

  • #007D60

    #007D60

    oklch(52.4% 0.105 169.3)

  • #00749A

    #00749A

    oklch(52.3% 0.104 229.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD4047

    #AD4047

    oklch(52.4% 0.143 19.7)

  • #367D23

    #367D23

    oklch(52.5% 0.143 139.8)

  • #3467BB

    #3467BB

    oklch(52.3% 0.143 259.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD4047

    #AD4047

    oklch(52.4% 0.143 19.7)

  • #6F6F00

    #6F6F00

    oklch(52.4% 0.114 109.8)

  • #00797E

    #00797E

    oklch(52.4% 0.089 199.9)

  • #6A58B5

    #6A58B5

    oklch(52.4% 0.142 289.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4047, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD4047 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.