#AD4020
Closest named color: Rusty Red (#AF2F0D). oklch(51.8% 0.15 36.6), rgb(173, 64, 32).
Aa
White text reads best on this color (5.94:1).
About this color
#AD4020 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.150 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.027 away. White text reads best on it, at 5.94:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Rusty Red (#AF2F0D) |
| Black text | 3.53:1 |
| White text | 5.94:1 |
Values
| HEX | #AD4020 |
| RGB | rgb(173, 64, 32) |
| HSL | hsl(14, 69%, 40%) |
| OKLCH | oklch(51.8% 0.15 36.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD4020 | 5.94:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AD4020 | 3.53:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #AD4020 text on white | 5.94:1 | AA | Lc 78.9 | Fine for body text |
| #AD4020 text on black | 3.53:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F7E5E0
oklch(93.5% 0.021 36)
-
Step 200
200
#F2D1C7
oklch(88.6% 0.04 37.5)
-
Step 300
300
#EBB1A0
oklch(80.9% 0.072 37)
-
Step 400
400
#DE856C
oklch(70.6% 0.116 36.5)
-
Step 500
500
#D36444
oklch(63.2% 0.148 36.9)
-
Step 600
600
#BE4724
oklch(55.6% 0.161 36.6)
-
Step 700
700 (this color)
#AD4020
oklch(51.8% 0.15 36.6)
-
Step 800
800
#852F16
oklch(42.7% 0.124 36.5)
-
Step 900
900
#6B2B19
oklch(37.7% 0.096 36.5)
-
Step 950
950
#3F1A10
oklch(27% 0.061 36.1)
#AD4020 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5F541B | 0.151 |
| Deuteranopia (no green cones) | #7A6D1B | 0.138 |
| Tritanopia (no blue cones) | #BF233A | 0.063 |
| Achromatopsia (no color) | #646464 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD4020
#AD4020
oklch(51.8% 0.15 36.6)
- #00758B
#00758B
oklch(51.9% 0.093 216.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD4020, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rusty Red #AF2F0D ΔE 0.027
- Sinopia #BB3E03 ΔE 0.029
- Burnt Umber #A0450E ΔE 0.031
- Russet #A13905 ΔE 0.033
- Brick #A03623 ΔE 0.036
- Cinnamon #AC4F06 ΔE 0.038
- Sienna #A0522D ΔE 0.040
- Rust Red #AA2704 ΔE 0.042
Use #AD4020 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.