#AD3F74
Closest named color: Light Burgundy (#A8415B). oklch(53.6% 0.153 353.6), rgb(173, 63, 116).
Aa
White text reads best on this color (5.61:1).
About this color
#AD3F74 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.153 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.041 away. White text reads best on it, at 5.61:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.74:1 |
| White text | 5.61:1 |
Values
| HEX | #AD3F74 |
| RGB | rgb(173, 63, 116) |
| HSL | hsl(331, 47%, 46%) |
| OKLCH | oklch(53.6% 0.153 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3F74 | 5.61:1 | AA | Lc -82.6 | Fine for body text |
| Black text on #AD3F74 | 3.74:1 | AA large text | Lc 26.8 | Dividers and decoration only |
| #AD3F74 text on white | 5.61:1 | AA | Lc 77.3 | Fine for body text |
| #AD3F74 text on black | 3.74:1 | AA large text | Lc -24.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EFCFDB
oklch(88.5% 0.039 353.3)
-
Step 300
300
#E5AFC4
oklch(80.9% 0.068 353.5)
-
Step 400
400
#D683A6
oklch(70.7% 0.11 353.5)
-
Step 500
500
#C96190
oklch(63.1% 0.142 353.5)
-
Step 600
600 (this color)
#AD3F74
oklch(53.6% 0.153 353.6)
-
Step 700
700
#9A3667
oklch(49% 0.143 353.3)
-
Step 800
800
#7D2E54
oklch(42.7% 0.117 353.3)
-
Step 900
900
#652A45
oklch(37.7% 0.091 353.7)
-
Step 950
950
#3C1929
oklch(27.1% 0.059 353.1)
#AD3F74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #505B76 | 0.169 |
| Deuteranopia (no green cones) | #6E6F71 | 0.153 |
| Tritanopia (no blue cones) | #BA3854 | 0.053 |
| Achromatopsia (no color) | #676767 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3F74
#AD3F74
oklch(53.6% 0.153 353.6)
- #008068
#008068
oklch(53.5% 0.102 173.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3F74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.041
- Dark Rose #B5485D ΔE 0.049
- Light Plum #9D5783 ΔE 0.054
- Light Maroon #A24857 ΔE 0.056
- Deep Rose #C74767 ΔE 0.063
- Dark Pink #CB416B ΔE 0.063
- Dusty Red #B9484E ΔE 0.072
- Medium Violet Red #C71585 ΔE 0.072
Use #AD3F74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.