#AD3E97
Closest named color: Warm Purple (#952E8F). oklch(54.9% 0.177 336.4), rgb(173, 62, 151).
Aa
White text reads best on this color (5.36:1).
About this color
#AD3E97 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.177 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.060 away. White text reads best on it, at 5.36:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.91:1 |
| White text | 5.36:1 |
Values
| HEX | #AD3E97 |
| RGB | rgb(173, 62, 151) |
| HSL | hsl(312, 47%, 46%) |
| OKLCH | oklch(54.9% 0.177 336.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3E97 | 5.36:1 | AA | Lc -81.3 | Fine for body text |
| Black text on #AD3E97 | 3.91:1 | AA large text | Lc 28.1 | Dividers and decoration only |
| #AD3E97 text on white | 5.36:1 | AA | Lc 75.9 | Fine for body text |
| #AD3E97 text on black | 3.91:1 | AA large text | Lc -25.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F5E4F0
oklch(93.6% 0.024 336.1)
-
Step 200
200
#EDCFE4
oklch(88.6% 0.043 336.8)
-
Step 300
300
#E2ADD4
oklch(80.8% 0.08 336.1)
-
Step 400
400
#D280BE
oklch(70.6% 0.128 336.4)
-
Step 500
500
#C45DAE
oklch(63% 0.163 336.2)
-
Step 600
600 (this color)
#AD3E97
oklch(54.9% 0.177 336.4)
-
Step 700
700
#963183
oklch(49.1% 0.164 336.1)
-
Step 800
800
#7A2A6A
oklch(42.7% 0.136 336.4)
-
Step 900
900
#632756
oklch(37.7% 0.107 336.7)
-
Step 950
950
#3A1833
oklch(27% 0.067 335.7)
#AD3E97 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40609A | 0.188 |
| Deuteranopia (no green cones) | #637194 | 0.165 |
| Tritanopia (no blue cones) | #B64465 | 0.086 |
| Achromatopsia (no color) | #6B6B6B | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3E97
#AD3E97
oklch(54.9% 0.177 336.4)
- #008750
#008750
oklch(54.8% 0.132 156.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3E97, closest first.
No curated palette has a color within ΔE 0.04 of #AD3E97.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.060
- Purply #983FB2 ΔE 0.061
- Medium Violet Red #C71585 ΔE 0.064
- Light Plum #9D5783 ΔE 0.071
- Purpley Pink #C83CB9 ΔE 0.071
- Light Eggplant #894585 ΔE 0.074
- Pinky Purple #C94CBE ΔE 0.081
- Amethyst #9B5FC0 ΔE 0.087
Use #AD3E97 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.