#AD3E94
Closest named color: Warm Purple (#952E8F). oklch(54.8% 0.174 337.7), rgb(173, 62, 148).
Aa
White text reads best on this color (5.39:1).
About this color
#AD3E94 is a medium-dark, vivid pink. In OKLCH its lightness is 55%, its chroma 0.174 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.060 away. White text reads best on it, at 5.39:1.
| Hue family | Pinks |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.89:1 |
| White text | 5.39:1 |
Values
| HEX | #AD3E94 |
| RGB | rgb(173, 62, 148) |
| HSL | hsl(314, 47%, 46%) |
| OKLCH | oklch(54.8% 0.174 337.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3E94 | 5.39:1 | AA | Lc -81.4 | Fine for body text |
| Black text on #AD3E94 | 3.89:1 | AA large text | Lc 28.0 | Dividers and decoration only |
| #AD3E94 text on white | 5.39:1 | AA | Lc 76.1 | Fine for body text |
| #AD3E94 text on black | 3.89:1 | AA large text | Lc -25.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EDCFE3
oklch(88.5% 0.043 338.2)
-
Step 300
300
#E3AED3
oklch(81% 0.078 337.7)
-
Step 400
400
#D281BC
oklch(70.7% 0.124 337.6)
-
Step 500
500
#C55EAB
oklch(63.2% 0.16 337.9)
-
Step 600
600 (this color)
#AD3E94
oklch(54.8% 0.174 337.7)
-
Step 700
700
#973280
oklch(49.2% 0.161 338)
-
Step 800
800
#7A2A68
oklch(42.6% 0.134 337.6)
-
Step 900
900
#632855
oklch(37.8% 0.104 337.6)
-
Step 950
950
#3A1832
oklch(27% 0.066 337)
#AD3E94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425F97 | 0.186 |
| Deuteranopia (no green cones) | #647091 | 0.163 |
| Tritanopia (no blue cones) | #B64363 | 0.084 |
| Achromatopsia (no color) | #6A6A6A | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3E94
#AD3E94
oklch(54.8% 0.174 337.7)
- #008752
#008752
oklch(54.9% 0.13 157.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3E94, closest first.
No curated palette has a color within ΔE 0.04 of #AD3E94.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.060
- Medium Violet Red #C71585 ΔE 0.063
- Purply #983FB2 ΔE 0.065
- Light Plum #9D5783 ΔE 0.068
- Light Eggplant #894585 ΔE 0.072
- Purpley Pink #C83CB9 ΔE 0.075
- Pinky Purple #C94CBE ΔE 0.084
- Amethyst #9B5FC0 ΔE 0.090
Use #AD3E94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.