#AD3E7E
Closest named color: Light Plum (#9D5783). oklch(53.8% 0.16 348.2), rgb(173, 62, 126).
Aa
White text reads best on this color (5.57:1).
About this color
#AD3E7E is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.160 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Plum (#9D5783), ΔE 0.055 away. White text reads best on it, at 5.57:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.160) |
| Temperature | warm |
| Nearest name | Light Plum (#9D5783) |
| Black text | 3.76:1 |
| White text | 5.57:1 |
Values
| HEX | #AD3E7E |
| RGB | rgb(173, 62, 126) |
| HSL | hsl(325, 47%, 46%) |
| OKLCH | oklch(53.8% 0.16 348.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3E7E | 5.57:1 | AA | Lc -82.4 | Fine for body text |
| Black text on #AD3E7E | 3.76:1 | AA large text | Lc 27.0 | Dividers and decoration only |
| #AD3E7E text on white | 5.57:1 | AA | Lc 77.1 | Fine for body text |
| #AD3E7E text on black | 3.76:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EECFDE
oklch(88.5% 0.04 347.1)
-
Step 300
300
#E5AEC9
oklch(80.9% 0.073 347.9)
-
Step 400
400
#D582AD
oklch(70.7% 0.115 348.1)
-
Step 500
500
#C86099
oklch(63.1% 0.147 348.1)
-
Step 600
600 (this color)
#AD3E7E
oklch(53.8% 0.16 348.2)
-
Step 700
700
#9A346F
oklch(49.1% 0.15 348.3)
-
Step 800
800
#7D2D5A
oklch(42.8% 0.122 348.7)
-
Step 900
900
#65294A
oklch(37.7% 0.096 348.5)
-
Step 950
950
#3B192C
oklch(27% 0.06 347.2)
#AD3E7E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C5C80 | 0.175 |
| Deuteranopia (no green cones) | #6B6F7B | 0.157 |
| Tritanopia (no blue cones) | #B93A58 | 0.063 |
| Achromatopsia (no color) | #686868 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3E7E
#AD3E7E
oklch(53.8% 0.16 348.2)
- #008262
#008262
oklch(53.9% 0.109 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3E7E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Plum #9D5783 ΔE 0.055
- Light Burgundy #A8415B ΔE 0.057
- Medium Violet Red #C71585 ΔE 0.064
- Dark Rose #B5485D ΔE 0.064
- Light Eggplant #894585 ΔE 0.070
- Dark Pink #CB416B ΔE 0.070
- Light Maroon #A24857 ΔE 0.072
- Warm Purple #952E8F ΔE 0.072
Use #AD3E7E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.