#AD3E73
Closest named color: Light Burgundy (#A8415B). oklch(53.4% 0.154 354), rgb(173, 62, 115).
Aa
White text reads best on this color (5.65:1).
About this color
#AD3E73 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.154 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.040 away. White text reads best on it, at 5.65:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.71:1 |
| White text | 5.65:1 |
Values
| HEX | #AD3E73 |
| RGB | rgb(173, 62, 115) |
| HSL | hsl(331, 47%, 46%) |
| OKLCH | oklch(53.4% 0.154 354) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3E73 | 5.65:1 | AA | Lc -82.8 | Fine for body text |
| Black text on #AD3E73 | 3.71:1 | AA large text | Lc 26.6 | Dividers and decoration only |
| #AD3E73 text on white | 5.65:1 | AA | Lc 77.5 | Fine for body text |
| #AD3E73 text on black | 3.71:1 | AA large text | Lc -24.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E5EB
oklch(93.7% 0.02 354)
-
Step 200
200
#EFCFDB
oklch(88.5% 0.039 353.3)
-
Step 300
300
#E6AFC4
oklch(81% 0.069 354)
-
Step 400
400
#D683A5
oklch(70.7% 0.11 354.2)
-
Step 500
500
#C9618F
oklch(63.1% 0.141 354.1)
-
Step 600
600 (this color)
#AD3E73
oklch(53.4% 0.154 354)
-
Step 700
700
#9B3666
oklch(49.2% 0.143 354.2)
-
Step 800
800
#7E2D53
oklch(42.7% 0.119 354.2)
-
Step 900
900
#662A45
oklch(37.8% 0.092 354.2)
-
Step 950
950
#3C1928
oklch(27% 0.059 354.7)
#AD3E73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #505A75 | 0.170 |
| Deuteranopia (no green cones) | #6E6F70 | 0.155 |
| Tritanopia (no blue cones) | #BA3653 | 0.053 |
| Achromatopsia (no color) | #676767 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3E73
#AD3E73
oklch(53.4% 0.154 354)
- #008068
#008068
oklch(53.5% 0.102 173.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3E73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.040
- Dark Rose #B5485D ΔE 0.049
- Light Plum #9D5783 ΔE 0.056
- Light Maroon #A24857 ΔE 0.056
- Deep Rose #C74767 ΔE 0.063
- Dark Pink #CB416B ΔE 0.063
- Dusty Red #B9484E ΔE 0.071
- Medium Violet Red #C71585 ΔE 0.071
Use #AD3E73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.