#AD3E29
Closest named color: Rusty Red (#AF2F0D). oklch(51.7% 0.15 32.8), rgb(173, 62, 41).
Aa
White text reads best on this color (6.00:1).
About this color
#AD3E29 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.150 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.026 away. White text reads best on it, at 6.00:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Rusty Red (#AF2F0D) |
| Black text | 3.49:1 |
| White text | 6.00:1 |
Values
| HEX | #AD3E29 |
| RGB | rgb(173, 62, 41) |
| HSL | hsl(10, 62%, 42%) |
| OKLCH | oklch(51.7% 0.15 32.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3E29 | 6.00:1 | AA | Lc -84.4 | Fine for body text |
| Black text on #AD3E29 | 3.49:1 | AA large text | Lc 24.9 | Dividers and decoration only |
| #AD3E29 text on white | 6.00:1 | AA | Lc 79.1 | Fine for body text |
| #AD3E29 text on black | 3.49:1 | AA large text | Lc -22.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F8E5E1
oklch(93.6% 0.022 31.8)
-
Step 200
200
#F3D0C8
oklch(88.5% 0.041 33)
-
Step 300
300
#EBB0A3
oklch(80.8% 0.072 32.7)
-
Step 400
400
#DF8471
oklch(70.6% 0.116 32.7)
-
Step 500
500
#D3624C
oklch(63% 0.148 32.6)
-
Step 600
600
#BF452E
oklch(55.6% 0.161 32.7)
-
Step 700
700 (this color)
#AD3E29
oklch(51.7% 0.15 32.8)
-
Step 800
800
#852E1D
oklch(42.7% 0.123 33)
-
Step 900
900
#6B2A1D
oklch(37.6% 0.096 33)
-
Step 950
950
#3F1912
oklch(26.9% 0.061 32)
#AD3E29 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D5426 | 0.155 |
| Deuteranopia (no green cones) | #796C25 | 0.141 |
| Tritanopia (no blue cones) | #BE213A | 0.056 |
| Achromatopsia (no color) | #636363 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3E29
#AD3E29
oklch(51.7% 0.15 32.8)
- #007587
#007587
oklch(51.7% 0.09 213.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3E29, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rusty Red #AF2F0D ΔE 0.026
- Brick #A03623 ΔE 0.033
- Sinopia #BB3E03 ΔE 0.034
- Russet #A13905 ΔE 0.036
- Burnt Umber #A0450E ΔE 0.037
- Dull Red #BB3F3F ΔE 0.038
- Rust Red #AA2704 ΔE 0.040
- Firebrick #B22222 ΔE 0.040
Use #AD3E29 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.