#AD3998
Closest named color: Warm Purple (#952E8F). oklch(54.4% 0.184 335.8), rgb(173, 57, 152).
Aa
White text reads best on this color (5.50:1).
About this color
#AD3998 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.184 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.055 away. White text reads best on it, at 5.50:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.81:1 |
| White text | 5.50:1 |
Values
| HEX | #AD3998 |
| RGB | rgb(173, 57, 152) |
| HSL | hsl(311, 50%, 45%) |
| OKLCH | oklch(54.4% 0.184 335.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3998 | 5.50:1 | AA | Lc -81.9 | Fine for body text |
| Black text on #AD3998 | 3.81:1 | AA large text | Lc 27.5 | Dividers and decoration only |
| #AD3998 text on white | 5.50:1 | AA | Lc 76.6 | Fine for body text |
| #AD3998 text on black | 3.81:1 | AA large text | Lc -25.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F0
oklch(93.6% 0.024 336.1)
-
Step 200
200
#EECEE5
oklch(88.5% 0.047 336)
-
Step 300
300
#E3ADD5
oklch(80.9% 0.082 335.9)
-
Step 400
400
#D37FC0
oklch(70.7% 0.132 335.7)
-
Step 500
500
#C65BB0
oklch(63.1% 0.17 335.9)
-
Step 600
600 (this color)
#AD3998
oklch(54.4% 0.184 335.8)
-
Step 700
700
#982E85
oklch(49.2% 0.171 335.9)
-
Step 800
800
#7B286C
oklch(42.7% 0.141 335.7)
-
Step 900
900
#642658
oklch(37.8% 0.111 335.7)
-
Step 950
950
#3B1733
oklch(27% 0.07 336.6)
#AD3998 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A5E9B | 0.198 |
| Deuteranopia (no green cones) | #606F95 | 0.171 |
| Tritanopia (no blue cones) | #B64063 | 0.092 |
| Achromatopsia (no color) | #696969 | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3998
#AD3998
oklch(54.4% 0.184 335.8)
- #00864D
#00864D
oklch(54.5% 0.133 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3998, closest first.
No curated palette has a color within ΔE 0.04 of #AD3998.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.055
- Purply #983FB2 ΔE 0.059
- Medium Violet Red #C71585 ΔE 0.062
- Purpley Pink #C83CB9 ΔE 0.071
- Light Eggplant #894585 ΔE 0.076
- Light Plum #9D5783 ΔE 0.079
- Pinky Purple #C94CBE ΔE 0.083
- Amethyst #9B5FC0 ΔE 0.092
Use #AD3998 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.