#AD3981
Closest named color: Medium Violet Red (#C71585). oklch(53.4% 0.169 346.1), rgb(173, 57, 129).
Aa
White text reads best on this color (5.70:1).
About this color
#AD3981 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.169 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.058 away. White text reads best on it, at 5.70:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.67:1 |
| White text | 5.70:1 |
Values
| HEX | #AD3981 |
| RGB | rgb(173, 57, 129) |
| HSL | hsl(323, 50%, 45%) |
| OKLCH | oklch(53.4% 0.169 346.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3981 | 5.70:1 | AA | Lc -83.0 | Fine for body text |
| Black text on #AD3981 | 3.67:1 | AA large text | Lc 26.4 | Dividers and decoration only |
| #AD3981 text on white | 5.70:1 | AA | Lc 77.7 | Fine for body text |
| #AD3981 text on black | 3.67:1 | AA large text | Lc -24.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#EFCEDF
oklch(88.4% 0.043 345.6)
-
Step 300
300
#E6ADCB
oklch(80.9% 0.077 346.1)
-
Step 400
400
#D780B0
oklch(70.7% 0.122 346.4)
-
Step 500
500
#C95D9D
oklch(63% 0.155 345.9)
-
Step 600
600 (this color)
#AD3981
oklch(53.4% 0.169 346.1)
-
Step 700
700
#9B3173
oklch(49.1% 0.157 346.1)
-
Step 800
800
#7E2A5E
oklch(42.7% 0.13 345.9)
-
Step 900
900
#66274D
oklch(37.7% 0.102 345.9)
-
Step 950
950
#3C182D
oklch(27.1% 0.064 346.2)
#AD3981 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #465A83 | 0.186 |
| Deuteranopia (no green cones) | #686E7E | 0.165 |
| Tritanopia (no blue cones) | #B93758 | 0.069 |
| Achromatopsia (no color) | #666666 | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3981
#AD3981
oklch(53.4% 0.169 346.1)
- #00815E
#00815E
oklch(53.5% 0.111 165.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3981, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.058
- Warm Purple #952E8F ΔE 0.064
- Light Plum #9D5783 ΔE 0.064
- Light Burgundy #A8415B ΔE 0.066
- Light Eggplant #894585 ΔE 0.070
- Dark Rose #B5485D ΔE 0.075
- Red Violet #9E0168 ΔE 0.077
- Dark Pink #CB416B ΔE 0.077
Use #AD3981 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.