#AD397F
Closest named color: Medium Violet Red (#C71585). oklch(53.3% 0.168 347.1), rgb(173, 57, 127).
Aa
White text reads best on this color (5.72:1).
About this color
#AD397F is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.168 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.058 away. White text reads best on it, at 5.72:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.66:1 |
| White text | 5.72:1 |
Values
| HEX | #AD397F |
| RGB | rgb(173, 57, 127) |
| HSL | hsl(324, 50%, 45%) |
| OKLCH | oklch(53.3% 0.168 347.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD397F | 5.72:1 | AA | Lc -83.0 | Fine for body text |
| Black text on #AD397F | 3.66:1 | AA large text | Lc 26.3 | Dividers and decoration only |
| #AD397F text on white | 5.72:1 | AA | Lc 77.7 | Fine for body text |
| #AD397F text on black | 3.66:1 | AA large text | Lc -24.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#EFCFDE
oklch(88.6% 0.041 348)
-
Step 300
300
#E6ADCA
oklch(80.9% 0.076 347)
-
Step 400
400
#D780AF
oklch(70.7% 0.121 347.1)
-
Step 500
500
#CA5D9B
oklch(63.1% 0.155 347.2)
-
Step 600
600 (this color)
#AD397F
oklch(53.3% 0.168 347.1)
-
Step 700
700
#9B3171
oklch(49% 0.156 347.2)
-
Step 800
800
#7E2A5C
oklch(42.6% 0.129 347.2)
-
Step 900
900
#66274C
oklch(37.7% 0.102 346.8)
-
Step 950
950
#3C182C
oklch(27% 0.063 347.7)
#AD397F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475A81 | 0.185 |
| Deuteranopia (no green cones) | #696E7C | 0.164 |
| Tritanopia (no blue cones) | #B93657 | 0.067 |
| Achromatopsia (no color) | #666666 | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD397F
#AD397F
oklch(53.3% 0.168 347.1)
- #00805F
#00805F
oklch(53.2% 0.109 167.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD397F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.058
- Light Burgundy #A8415B ΔE 0.063
- Light Plum #9D5783 ΔE 0.063
- Warm Purple #952E8F ΔE 0.065
- Light Eggplant #894585 ΔE 0.070
- Dark Rose #B5485D ΔE 0.072
- Dark Pink #CB416B ΔE 0.075
- Red Violet #9E0168 ΔE 0.076
Use #AD397F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.