#AD397D
Closest named color: Medium Violet Red (#C71585). oklch(53.2% 0.166 348.1), rgb(173, 57, 125).
Aa
White text reads best on this color (5.74:1).
About this color
#AD397D is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.166 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.059 away. White text reads best on it, at 5.74:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.65:1 |
| White text | 5.74:1 |
Values
| HEX | #AD397D |
| RGB | rgb(173, 57, 125) |
| HSL | hsl(325, 50%, 45%) |
| OKLCH | oklch(53.2% 0.166 348.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD397D | 5.74:1 | AA | Lc -83.1 | Fine for body text |
| Black text on #AD397D | 3.65:1 | AA large text | Lc 26.2 | Dividers and decoration only |
| #AD397D text on white | 5.74:1 | AA | Lc 77.8 | Fine for body text |
| #AD397D text on black | 3.65:1 | AA large text | Lc -23.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#EFCFDE
oklch(88.6% 0.041 348)
-
Step 300
300
#E6ADC9
oklch(80.8% 0.076 347.9)
-
Step 400
400
#D780AE
oklch(70.6% 0.121 347.7)
-
Step 500
500
#CA5E99
oklch(63.1% 0.152 348.4)
-
Step 600
600 (this color)
#AD397D
oklch(53.2% 0.166 348.1)
-
Step 700
700
#9B3270
oklch(49.1% 0.154 347.8)
-
Step 800
800
#7E2A5B
oklch(42.6% 0.128 347.9)
-
Step 900
900
#66284B
oklch(37.8% 0.099 347.9)
-
Step 950
950
#3C182C
oklch(27% 0.063 347.7)
#AD397D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48597F | 0.183 |
| Deuteranopia (no green cones) | #696D7A | 0.163 |
| Tritanopia (no blue cones) | #B93556 | 0.065 |
| Achromatopsia (no color) | #666666 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD397D
#AD397D
oklch(53.2% 0.166 348.1)
- #008060
#008060
oklch(53.3% 0.108 167.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD397D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.059
- Light Burgundy #A8415B ΔE 0.060
- Light Plum #9D5783 ΔE 0.063
- Warm Purple #952E8F ΔE 0.067
- Dark Rose #B5485D ΔE 0.069
- Light Eggplant #894585 ΔE 0.071
- Dark Pink #CB416B ΔE 0.074
- Light Maroon #A24857 ΔE 0.075
Use #AD397D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.