#AD3978
Closest named color: Light Burgundy (#A8415B). oklch(53% 0.164 350.6), rgb(173, 57, 120).
Aa
White text reads best on this color (5.77:1).
About this color
#AD3978 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.164 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.052 away. White text reads best on it, at 5.77:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.63:1 |
| White text | 5.77:1 |
Values
| HEX | #AD3978 |
| RGB | rgb(173, 57, 120) |
| HSL | hsl(327, 50%, 45%) |
| OKLCH | oklch(53% 0.164 350.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3978 | 5.77:1 | AA | Lc -83.3 | Fine for body text |
| Black text on #AD3978 | 3.63:1 | AA large text | Lc 26.0 | Dividers and decoration only |
| #AD3978 text on white | 5.77:1 | AA | Lc 78.0 | Fine for body text |
| #AD3978 text on black | 3.63:1 | AA large text | Lc -23.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CFDD
oklch(88.6% 0.041 350.5)
-
Step 300
300
#E6AEC7
oklch(80.9% 0.073 350.3)
-
Step 400
400
#D881AA
oklch(70.8% 0.118 350.8)
-
Step 500
500
#CB5E95
oklch(63.1% 0.151 350.8)
-
Step 600
600 (this color)
#AD3978
oklch(53% 0.164 350.6)
-
Step 700
700
#9C326C
oklch(49.1% 0.153 350.4)
-
Step 800
800
#7F2B58
oklch(42.8% 0.126 350.6)
-
Step 900
900
#662848
oklch(37.6% 0.097 350.7)
-
Step 950
950
#3C182A
oklch(26.9% 0.062 350.8)
#AD3978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A587A | 0.181 |
| Deuteranopia (no green cones) | #6B6D75 | 0.161 |
| Tritanopia (no blue cones) | #B93353 | 0.060 |
| Achromatopsia (no color) | #666666 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3978
#AD3978
oklch(53% 0.164 350.6)
- #007F63
#007F63
oklch(53.1% 0.105 170.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3978, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.052
- Medium Violet Red #C71585 ΔE 0.062
- Light Plum #9D5783 ΔE 0.063
- Dark Rose #B5485D ΔE 0.063
- Light Maroon #A24857 ΔE 0.068
- Dark Pink #CB416B ΔE 0.070
- Warm Purple #952E8F ΔE 0.072
- Light Eggplant #894585 ΔE 0.072
Use #AD3978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.