#AD3961
Closest named color: Light Burgundy (#A8415B). oklch(52.2% 0.154 3), rgb(173, 57, 97).
Aa
White text reads best on this color (5.94:1).
About this color
#AD3961 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.154 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.021 away. White text reads best on it, at 5.94:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.53:1 |
| White text | 5.94:1 |
Values
| HEX | #AD3961 |
| RGB | rgb(173, 57, 97) |
| HSL | hsl(339, 50%, 45%) |
| OKLCH | oklch(52.2% 0.154 3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3961 | 5.94:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AD3961 | 3.53:1 | AA large text | Lc 25.3 | Dividers and decoration only |
| #AD3961 text on white | 5.94:1 | AA | Lc 78.8 | Fine for body text |
| #AD3961 text on black | 3.53:1 | AA large text | Lc -23.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F7E4E8
oklch(93.5% 0.021 3.1)
-
Step 200
200
#F2CED6
oklch(88.4% 0.042 3)
-
Step 300
300
#EBADBC
oklch(80.9% 0.075 2.9)
-
Step 400
400
#DE7F99
oklch(70.7% 0.12 3.1)
-
Step 500
500
#D25C81
oklch(63.2% 0.153 2.8)
-
Step 600
600
#BD3E6A
oklch(55.6% 0.166 3)
-
Step 700
700 (this color)
#AD3961
oklch(52.2% 0.154 3)
-
Step 800
800
#842848
oklch(42.7% 0.128 3)
-
Step 900
900
#6A263C
oklch(37.6% 0.1 3.1)
-
Step 950
950
#3F1723
oklch(27% 0.064 3.5)
#AD3961 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #515562 | 0.172 |
| Deuteranopia (no green cones) | #706C5E | 0.156 |
| Tritanopia (no blue cones) | #BC2A49 | 0.043 |
| Achromatopsia (no color) | #646464 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3961
#AD3961
oklch(52.2% 0.154 3)
- #007B6F
#007B6F
oklch(52.3% 0.093 183.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3961, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.021
- Dark Rose #B5485D ΔE 0.039
- Light Maroon #A24857 ΔE 0.040
- Dusty Red #B9484E ΔE 0.056
- Raspberry #B00149 ΔE 0.057
- Dull Red #BB3F3F ΔE 0.062
- Deep Rose #C74767 ΔE 0.062
- Rouge #AB1239 ΔE 0.064
Use #AD3961 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.