#AD3954
Closest named color: Light Burgundy (#A8415B). oklch(51.9% 0.152 10.2), rgb(173, 57, 84).
Aa
White text reads best on this color (6.01:1).
About this color
#AD3954 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.152 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.016 away. White text reads best on it, at 6.01:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.49:1 |
| White text | 6.01:1 |
Values
| HEX | #AD3954 |
| RGB | rgb(173, 57, 84) |
| HSL | hsl(346, 50%, 45%) |
| OKLCH | oklch(51.9% 0.152 10.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3954 | 6.01:1 | AA | Lc -84.4 | Fine for body text |
| Black text on #AD3954 | 3.49:1 | AA large text | Lc 24.9 | Dividers and decoration only |
| #AD3954 text on white | 6.01:1 | AA | Lc 79.2 | Fine for body text |
| #AD3954 text on black | 3.49:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E6
oklch(93.5% 0.022 10.6)
-
Step 200
200
#F3CFD3
oklch(88.6% 0.041 10.4)
-
Step 300
300
#ECADB6
oklch(80.9% 0.075 9.4)
-
Step 400
400
#DF8090
oklch(70.7% 0.118 9.7)
-
Step 500
500
#D35D74
oklch(63.1% 0.15 10.3)
-
Step 600
600
#BE3F5D
oklch(55.6% 0.163 10)
-
Step 700
700 (this color)
#AD3954
oklch(51.9% 0.152 10.2)
-
Step 800
800
#85293F
oklch(42.7% 0.126 9.9)
-
Step 900
900
#6B2735
oklch(37.7% 0.098 10.5)
-
Step 950
950
#3F181F
oklch(27% 0.061 10.9)
#AD3954 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545454 | 0.168 |
| Deuteranopia (no green cones) | #726C51 | 0.155 |
| Tritanopia (no blue cones) | #BC2544 | 0.037 |
| Achromatopsia (no color) | #636363 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3954
#AD3954
oklch(51.9% 0.152 10.2)
- #007974
#007974
oklch(52% 0.09 189.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3954, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.016
- Light Maroon #A24857 ΔE 0.032
- Dark Rose #B5485D ΔE 0.035
- Dusty Red #B9484E ΔE 0.045
- Dull Red #BB3F3F ΔE 0.046
- Rouge #AB1239 ΔE 0.053
- Raspberry #B00149 ΔE 0.054
- Rose Red #BE013C ΔE 0.055
Use #AD3954 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.