#AD3941

Closest named color: Dull Red (#BB3F3F). oklch(51.4% 0.151 20.3), rgb(173, 57, 65).

Aa

White text reads best on this color (6.10:1).

About this color

#AD3941 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.151 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.033 away. White text reads best on it, at 6.10:1.

Hue familyReds
Lightnessmedium-dark (51%)
Chromavivid (0.151)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.43:1
White text6.10:1

Values

HEX#AD3941
RGBrgb(173, 57, 65)
HSLhsl(356, 50%, 45%)
OKLCHoklch(51.4% 0.151 20.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD3941 6.10:1 AA Lc -84.8 Fine for body text
Black text on #AD3941 3.43:1 AA large text Lc 24.5 Dividers and decoration only
#AD3941 text on white 6.10:1 AA Lc 79.6 Fine for body text
#AD3941 text on black 3.43:1 AA large text Lc -22.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E5E4

    oklch(93.7% 0.021 21.2)

  3. Step 200

    200

    #F3CFCE

    oklch(88.5% 0.041 19.8)

  4. Step 300

    300

    #ECAEAD

    oklch(80.8% 0.073 19.8)

  5. Step 400

    400

    #E08282

    oklch(70.8% 0.116 20.4)

  6. Step 500

    500

    #D45E62

    oklch(63% 0.149 20.3)

  7. Step 600

    600

    #C04149

    oklch(55.7% 0.162 20.6)

  8. Step 700

    700 (this color)

    #AD3941

    oklch(51.4% 0.151 20.3)

  9. Step 800

    800

    #862A31

    oklch(42.6% 0.125 19.9)

  10. Step 900

    900

    #6C282B

    oklch(37.7% 0.097 20.4)

  11. Step 950

    950

    #401819

    oklch(27% 0.063 20.7)

Export this scale for Tailwind in the Tailwind colors tool

#AD3941 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5752400.164
Deuteranopia (no green cones)#756B3E0.151
Tritanopia (no blue cones)#BE1E3D0.042
Achromatopsia (no color)#6262620.152

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD3941

    #AD3941

    oklch(51.4% 0.151 20.3)

  • #00767B

    #00767B

    oklch(51.4% 0.087 200)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD3941

    #AD3941

    oklch(51.4% 0.151 20.3)

  • #A33A73

    #A33A73

    oklch(51.4% 0.151 350.1)

  • #A24B00

    #A24B00

    oklch(51.5% 0.135 50.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD3941

    #AD3941

    oklch(51.4% 0.151 20.3)

  • #007A5F

    #007A5F

    oklch(51.6% 0.102 170.4)

  • #007197

    #007197

    oklch(51.4% 0.103 230.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD3941

    #AD3941

    oklch(51.4% 0.151 20.3)

  • #2C7B19

    #2C7B19

    oklch(51.5% 0.151 140.4)

  • #2F63BC

    #2F63BC

    oklch(51.3% 0.151 260.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD3941

    #AD3941

    oklch(51.4% 0.151 20.3)

  • #6B6C00

    #6B6C00

    oklch(51.3% 0.112 110.4)

  • #00767B

    #00767B

    oklch(51.4% 0.087 200)

  • #6953B6

    #6953B6

    oklch(51.5% 0.15 290.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3941, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD3941 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.