#AD389E
Closest named color: Purply (#983FB2). oklch(54.6% 0.19 333.4), rgb(173, 56, 158).
Aa
White text reads best on this color (5.47:1).
About this color
#AD389E is a medium-dark, vivid purple. In OKLCH its lightness is 55%, its chroma 0.190 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.052 away. White text reads best on it, at 5.47:1.
| Hue family | Purples |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.190) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.83:1 |
| White text | 5.47:1 |
Values
| HEX | #AD389E |
| RGB | rgb(173, 56, 158) |
| HSL | hsl(308, 51%, 45%) |
| OKLCH | oklch(54.6% 0.19 333.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD389E | 5.47:1 | AA | Lc -81.7 | Fine for body text |
| Black text on #AD389E | 3.83:1 | AA large text | Lc 27.7 | Dividers and decoration only |
| #AD389E text on white | 5.47:1 | AA | Lc 76.4 | Fine for body text |
| #AD389E text on black | 3.83:1 | AA large text | Lc -25.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EDCEE7
oklch(88.5% 0.048 332.5)
-
Step 300
300
#E3ACD8
oklch(80.8% 0.086 333.5)
-
Step 400
400
#D37EC4
oklch(70.7% 0.137 333.7)
-
Step 500
500
#C55AB5
oklch(63.1% 0.174 333.5)
-
Step 600
600 (this color)
#AD389E
oklch(54.6% 0.19 333.4)
-
Step 700
700
#972C8A
oklch(49.1% 0.177 333.3)
-
Step 800
800
#7B2670
oklch(42.7% 0.147 333.4)
-
Step 900
900
#63255B
oklch(37.6% 0.114 332.9)
-
Step 950
950
#3A1735
oklch(27% 0.071 333.1)
#AD389E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #355EA1 | 0.202 |
| Deuteranopia (no green cones) | #5D6F9B | 0.174 |
| Tritanopia (no blue cones) | #B54266 | 0.098 |
| Achromatopsia (no color) | #696969 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD389E
#AD389E
oklch(54.6% 0.19 333.4)
- #008748
#008748
oklch(54.7% 0.139 153.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD389E, closest first.
No curated palette has a color within ΔE 0.04 of #AD389E.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.052
- Warm Purple #952E8F ΔE 0.056
- Purpley Pink #C83CB9 ΔE 0.065
- Medium Violet Red #C71585 ΔE 0.067
- Pinky Purple #C94CBE ΔE 0.079
- Light Eggplant #894585 ΔE 0.081
- Light Plum #9D5783 ΔE 0.086
- Dark Orchid #9932CC ΔE 0.087
Use #AD389E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.