#AD37AE
Closest named color: Purply (#983FB2). oklch(55.4% 0.204 327.5), rgb(173, 55, 174).
Aa
White text reads best on this color (5.33:1).
About this color
#AD37AE is a medium-dark, vivid purple. In OKLCH its lightness is 55%, its chroma 0.204 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.041 away. White text reads best on it, at 5.33:1.
| Hue family | Purples |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.204) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.93:1 |
| White text | 5.33:1 |
Values
| HEX | #AD37AE |
| RGB | rgb(173, 55, 174) |
| HSL | hsl(299, 52%, 45%) |
| OKLCH | oklch(55.4% 0.204 327.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD37AE | 5.33:1 | AA | Lc -80.9 | Fine for body text |
| Black text on #AD37AE | 3.93:1 | AA large text | Lc 28.5 | Dividers and decoration only |
| #AD37AE text on white | 5.33:1 | AA | Lc 75.6 | Fine for body text |
| #AD37AE text on black | 3.93:1 | AA large text | Lc -26.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#ECCEEB
oklch(88.5% 0.051 327)
-
Step 300
300
#E1ACDF
oklch(80.9% 0.091 327.6)
-
Step 400
400
#D07DCF
oklch(70.6% 0.147 327.4)
-
Step 500
500
#C258C2
oklch(63.1% 0.187 327.5)
-
Step 600
600 (this color)
#AD37AE
oklch(55.4% 0.204 327.5)
-
Step 700
700
#952896
oklch(49.1% 0.19 327.6)
-
Step 800
800
#79247A
oklch(42.7% 0.157 327.4)
-
Step 900
900
#622462
oklch(37.8% 0.122 327.7)
-
Step 950
950
#3A1639
oklch(27% 0.077 328.5)
#AD37AE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2361B1 | 0.215 |
| Deuteranopia (no green cones) | #5570AB | 0.181 |
| Tritanopia (no blue cones) | #B2486E | 0.114 |
| Achromatopsia (no color) | #6B6B6B | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD37AE
#AD37AE
oklch(55.4% 0.204 327.5)
- #008B33
#008B33
oklch(55.5% 0.163 147.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD37AE, closest first.
No curated palette has a color within ΔE 0.04 of #AD37AE.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.041
- Purpley Pink #C83CB9 ΔE 0.056
- Dark Orchid #9932CC ΔE 0.066
- Warm Purple #952E8F ΔE 0.068
- Pinky Purple #C94CBE ΔE 0.071
- Medium Orchid #BA55D3 ΔE 0.077
- Amethyst #9B5FC0 ΔE 0.081
- Medium Violet Red #C71585 ΔE 0.084
Use #AD37AE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.