#AD3782
Closest named color: Medium Violet Red (#C71585). oklch(53.2% 0.172 345.4), rgb(173, 55, 130).
Aa
White text reads best on this color (5.76:1).
About this color
#AD3782 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.172 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.056 away. White text reads best on it, at 5.76:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.64:1 |
| White text | 5.76:1 |
Values
| HEX | #AD3782 |
| RGB | rgb(173, 55, 130) |
| HSL | hsl(322, 52%, 45%) |
| OKLCH | oklch(53.2% 0.172 345.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3782 | 5.76:1 | AA | Lc -83.2 | Fine for body text |
| Black text on #AD3782 | 3.64:1 | AA large text | Lc 26.2 | Dividers and decoration only |
| #AD3782 text on white | 5.76:1 | AA | Lc 77.9 | Fine for body text |
| #AD3782 text on black | 3.64:1 | AA large text | Lc -23.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#EFCEDF
oklch(88.4% 0.043 345.6)
-
Step 300
300
#E6ADCC
oklch(80.9% 0.077 345.2)
-
Step 400
400
#D780B2
oklch(70.8% 0.123 345.2)
-
Step 500
500
#CA5C9E
oklch(63.1% 0.159 345.6)
-
Step 600
600 (this color)
#AD3782
oklch(53.2% 0.172 345.4)
-
Step 700
700
#9B3074
oklch(49% 0.159 345.5)
-
Step 800
800
#7E295F
oklch(42.7% 0.132 345.1)
-
Step 900
900
#66274D
oklch(37.7% 0.102 345.9)
-
Step 950
950
#3C172D
oklch(26.9% 0.066 345.8)
#AD3782 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #445984 | 0.189 |
| Deuteranopia (no green cones) | #676D7F | 0.167 |
| Tritanopia (no blue cones) | #B83557 | 0.071 |
| Achromatopsia (no color) | #666666 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3782
#AD3782
oklch(53.2% 0.172 345.4)
- #00805D
#00805D
oklch(53.2% 0.111 165.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3782, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.056
- Warm Purple #952E8F ΔE 0.061
- Light Plum #9D5783 ΔE 0.067
- Light Burgundy #A8415B ΔE 0.069
- Light Eggplant #894585 ΔE 0.070
- Red Violet #9E0168 ΔE 0.075
- Dark Rose #B5485D ΔE 0.079
- Deep Magenta #A0025C ΔE 0.080
Use #AD3782 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.