#AD3779
Closest named color: Light Burgundy (#A8415B). oklch(52.9% 0.167 349.8), rgb(173, 55, 121).
Aa
White text reads best on this color (5.83:1).
About this color
#AD3779 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.167 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.056 away. White text reads best on it, at 5.83:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.59:1 |
| White text | 5.83:1 |
Values
| HEX | #AD3779 |
| RGB | rgb(173, 55, 121) |
| HSL | hsl(326, 52%, 45%) |
| OKLCH | oklch(52.9% 0.167 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3779 | 5.83:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #AD3779 | 3.59:1 | AA large text | Lc 25.8 | Dividers and decoration only |
| #AD3779 text on white | 5.83:1 | AA | Lc 78.3 | Fine for body text |
| #AD3779 text on black | 3.59:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CEDD
oklch(88.4% 0.043 349.6)
-
Step 300
300
#E7ADC8
oklch(80.9% 0.076 349.4)
-
Step 400
400
#D880AB
oklch(70.6% 0.12 349.9)
-
Step 500
500
#CB5D97
oklch(63.1% 0.154 349.6)
-
Step 600
600 (this color)
#AD3779
oklch(52.9% 0.167 349.8)
-
Step 700
700
#9D316D
oklch(49.2% 0.155 350.1)
-
Step 800
800
#7F2A59
oklch(42.7% 0.128 349.7)
-
Step 900
900
#672749
oklch(37.7% 0.101 350)
-
Step 950
950
#3C182B
oklch(27% 0.063 349.2)
#AD3779 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48587B | 0.185 |
| Deuteranopia (no green cones) | #6A6D76 | 0.165 |
| Tritanopia (no blue cones) | #B93153 | 0.062 |
| Achromatopsia (no color) | #656565 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3779
#AD3779
oklch(52.9% 0.167 349.8)
- #007E62
#007E62
oklch(52.8% 0.104 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3779, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.056
- Medium Violet Red #C71585 ΔE 0.060
- Light Plum #9D5783 ΔE 0.066
- Dark Rose #B5485D ΔE 0.067
- Warm Purple #952E8F ΔE 0.069
- Red Violet #9E0168 ΔE 0.072
- Light Maroon #A24857 ΔE 0.072
- Light Eggplant #894585 ΔE 0.072
Use #AD3779 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.