#AD3741
Closest named color: Dull Red (#BB3F3F). oklch(51.2% 0.153 19.7), rgb(173, 55, 65).
Aa
White text reads best on this color (6.17:1).
About this color
#AD3741 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.153 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.035 away. White text reads best on it, at 6.17:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.39:1 |
| White text | 6.17:1 |
Values
| HEX | #AD3741 |
| RGB | rgb(173, 55, 65) |
| HSL | hsl(355, 52%, 45%) |
| OKLCH | oklch(51.2% 0.153 19.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3741 | 6.17:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #AD3741 | 3.39:1 | AA large text | Lc 24.2 | Dividers and decoration only |
| #AD3741 text on white | 6.17:1 | AA | Lc 79.8 | Fine for body text |
| #AD3741 text on black | 3.39:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E5E4
oklch(93.7% 0.021 21.2)
-
Step 200
200
#F3CFCE
oklch(88.5% 0.041 19.8)
-
Step 300
300
#EDAEAD
oklch(80.9% 0.074 19.9)
-
Step 400
400
#E18182
oklch(70.7% 0.119 19.8)
-
Step 500
500
#D55D63
oklch(63% 0.152 19.5)
-
Step 600
600
#C13F4A
oklch(55.6% 0.165 19.6)
-
Step 700
700 (this color)
#AD3741
oklch(51.2% 0.153 19.7)
-
Step 800
800
#872931
oklch(42.7% 0.128 19.6)
-
Step 900
900
#6C272B
oklch(37.6% 0.099 19.7)
-
Step 950
950
#40181A
oklch(27.1% 0.063 19.2)
#AD3741 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #565141 | 0.167 |
| Deuteranopia (no green cones) | #746A3E | 0.153 |
| Tritanopia (no blue cones) | #BE1A3B | 0.041 |
| Achromatopsia (no color) | #616161 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3741
#AD3741
oklch(51.2% 0.153 19.7)
- #00757A
#00757A
oklch(51.1% 0.087 200)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3741, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.035
- Brown #A52A2A ΔE 0.036
- Light Burgundy #A8415B ΔE 0.036
- Firebrick #B22222 ΔE 0.037
- Light Maroon #A24857 ΔE 0.039
- Dusty Red #B9484E ΔE 0.043
- Brick #A03623 ΔE 0.044
- Rusty Red #AF2F0D ΔE 0.046
Use #AD3741 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.