#AD3699
Closest named color: Warm Purple (#952E8F). oklch(54.2% 0.189 335.3), rgb(173, 54, 153).
Aa
White text reads best on this color (5.57:1).
About this color
#AD3699 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.189 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.053 away. White text reads best on it, at 5.57:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.76:1 |
| White text | 5.57:1 |
Values
| HEX | #AD3699 |
| RGB | rgb(173, 54, 153) |
| HSL | hsl(310, 52%, 45%) |
| OKLCH | oklch(54.2% 0.189 335.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3699 | 5.57:1 | AA | Lc -82.2 | Fine for body text |
| Black text on #AD3699 | 3.76:1 | AA large text | Lc 27.2 | Dividers and decoration only |
| #AD3699 text on white | 5.57:1 | AA | Lc 76.9 | Fine for body text |
| #AD3699 text on black | 3.76:1 | AA large text | Lc -24.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F0
oklch(93.6% 0.024 336.1)
-
Step 200
200
#EECEE5
oklch(88.5% 0.047 336)
-
Step 300
300
#E4ACD6
oklch(80.9% 0.085 335.6)
-
Step 400
400
#D47EC2
oklch(70.7% 0.136 335.1)
-
Step 500
500
#C75AB2
oklch(63.2% 0.173 335.4)
-
Step 600
600 (this color)
#AD3699
oklch(54.2% 0.189 335.3)
-
Step 700
700
#992C87
oklch(49.2% 0.176 335.3)
-
Step 800
800
#7C266D
oklch(42.7% 0.145 335.5)
-
Step 900
900
#642559
oklch(37.7% 0.113 335)
-
Step 950
950
#3B1734
oklch(27.1% 0.071 335.3)
#AD3699 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #365D9C | 0.203 |
| Deuteranopia (no green cones) | #5E6E96 | 0.175 |
| Tritanopia (no blue cones) | #B53E63 | 0.093 |
| Achromatopsia (no color) | #686868 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3699
#AD3699
oklch(54.2% 0.189 335.3)
- #00854C
#00854C
oklch(54.2% 0.133 155.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3699, closest first.
No curated palette has a color within ΔE 0.04 of #AD3699.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.053
- Purply #983FB2 ΔE 0.058
- Medium Violet Red #C71585 ΔE 0.062
- Purpley Pink #C83CB9 ΔE 0.070
- Light Eggplant #894585 ΔE 0.078
- Light Plum #9D5783 ΔE 0.084
- Pinky Purple #C94CBE ΔE 0.085
- Red Violet #9E0168 ΔE 0.093
Use #AD3699 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.