#AD368C
Closest named color: Warm Purple (#952E8F). oklch(53.6% 0.18 340.8), rgb(173, 54, 140).
Aa
White text reads best on this color (5.70:1).
About this color
#AD368C is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.180 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.054 away. White text reads best on it, at 5.70:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.68:1 |
| White text | 5.70:1 |
Values
| HEX | #AD368C |
| RGB | rgb(173, 54, 140) |
| HSL | hsl(317, 52%, 45%) |
| OKLCH | oklch(53.6% 0.18 340.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD368C | 5.70:1 | AA | Lc -82.9 | Fine for body text |
| Black text on #AD368C | 3.68:1 | AA large text | Lc 26.5 | Dividers and decoration only |
| #AD368C text on white | 5.70:1 | AA | Lc 77.6 | Fine for body text |
| #AD368C text on black | 3.68:1 | AA large text | Lc -24.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4EF
oklch(93.6% 0.024 340.3)
-
Step 200
200
#EFCEE2
oklch(88.5% 0.045 341.1)
-
Step 300
300
#E5ACD0
oklch(80.8% 0.081 340.8)
-
Step 400
400
#D67FB9
oklch(70.7% 0.129 340.7)
-
Step 500
500
#C95BA7
oklch(63.1% 0.165 340.9)
-
Step 600
600 (this color)
#AD368C
oklch(53.6% 0.18 340.8)
-
Step 700
700
#9A2E7D
oklch(49.1% 0.167 340.4)
-
Step 800
800
#7D2865
oklch(42.7% 0.137 340.8)
-
Step 900
900
#652652
oklch(37.6% 0.107 341)
-
Step 950
950
#3C1730
oklch(27% 0.068 341.6)
#AD368C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5A8E | 0.196 |
| Deuteranopia (no green cones) | #636D89 | 0.171 |
| Tritanopia (no blue cones) | #B7395C | 0.082 |
| Achromatopsia (no color) | #666666 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD368C
#AD368C
oklch(53.6% 0.18 340.8)
- #008256
#008256
oklch(53.6% 0.119 160.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD368C, closest first.
No curated palette has a color within ΔE 0.04 of #AD368C.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.055
- Light Eggplant #894585 ΔE 0.072
- Purply #983FB2 ΔE 0.073
- Light Plum #9D5783 ΔE 0.074
- Red Violet #9E0168 ΔE 0.080
- Purpley Pink #C83CB9 ΔE 0.085
- Light Burgundy #A8415B ΔE 0.085
Use #AD368C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.