#AD354E
Closest named color: Light Burgundy (#A8415B). oklch(51.3% 0.156 12.3), rgb(173, 53, 78).
Aa
White text reads best on this color (6.18:1).
About this color
#AD354E is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.156 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.024 away. White text reads best on it, at 6.18:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.39:1 |
| White text | 6.18:1 |
Values
| HEX | #AD354E |
| RGB | rgb(173, 53, 78) |
| HSL | hsl(348, 53%, 44%) |
| OKLCH | oklch(51.3% 0.156 12.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD354E | 6.18:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #AD354E | 3.39:1 | AA large text | Lc 24.2 | Dividers and decoration only |
| #AD354E text on white | 6.18:1 | AA | Lc 79.8 | Fine for body text |
| #AD354E text on black | 3.39:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E6
oklch(93.5% 0.022 10.6)
-
Step 200
200
#F3CED2
oklch(88.4% 0.042 10.6)
-
Step 300
300
#EDADB3
oklch(80.9% 0.075 12.7)
-
Step 400
400
#E17F8C
oklch(70.7% 0.121 12.2)
-
Step 500
500
#D55B70
oklch(63% 0.154 12.1)
-
Step 600
600
#C03D58
oklch(55.5% 0.167 12.3)
-
Step 700
700 (this color)
#AD354E
oklch(51.3% 0.156 12.3)
-
Step 800
800
#86283B
oklch(42.6% 0.128 12.6)
-
Step 900
900
#6C2633
oklch(37.6% 0.1 12)
-
Step 950
950
#40171E
oklch(27% 0.064 11.9)
#AD354E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53524E | 0.172 |
| Deuteranopia (no green cones) | #726A4B | 0.157 |
| Tritanopia (no blue cones) | #BD1C3F | 0.039 |
| Achromatopsia (no color) | #616161 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD354E
#AD354E
oklch(51.3% 0.156 12.3)
- #007674
#007674
oklch(51.2% 0.088 192.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD354E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.024
- Light Maroon #A24857 ΔE 0.037
- Dark Rose #B5485D ΔE 0.042
- Rouge #AB1239 ΔE 0.045
- Dull Red #BB3F3F ΔE 0.045
- Dusty Red #B9484E ΔE 0.048
- Raspberry #B00149 ΔE 0.049
- Brown #A52A2A ΔE 0.049
Use #AD354E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.