#AD349B
Closest named color: Warm Purple (#952E8F). oklch(54.1% 0.193 334.5), rgb(173, 52, 155).
Aa
White text reads best on this color (5.61:1).
About this color
#AD349B is a medium-dark, vivid purple. In OKLCH its lightness is 54%, its chroma 0.193 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.053 away. White text reads best on it, at 5.61:1.
| Hue family | Purples |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.193) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.74:1 |
| White text | 5.61:1 |
Values
| HEX | #AD349B |
| RGB | rgb(173, 52, 155) |
| HSL | hsl(309, 54%, 44%) |
| OKLCH | oklch(54.1% 0.193 334.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD349B | 5.61:1 | AA | Lc -82.3 | Fine for body text |
| Black text on #AD349B | 3.74:1 | AA large text | Lc 27.0 | Dividers and decoration only |
| #AD349B text on white | 5.61:1 | AA | Lc 77.0 | Fine for body text |
| #AD349B text on black | 3.74:1 | AA large text | Lc -24.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE6
oklch(88.5% 0.048 334.8)
-
Step 300
300
#E4ACD7
oklch(80.9% 0.086 334.8)
-
Step 400
400
#D47DC3
oklch(70.6% 0.139 334.5)
-
Step 500
500
#C758B4
oklch(63% 0.178 334.5)
-
Step 600
600 (this color)
#AD349B
oklch(54.1% 0.193 334.5)
-
Step 700
700
#992A89
oklch(49.1% 0.18 334.4)
-
Step 800
800
#7C256F
oklch(42.7% 0.148 334.4)
-
Step 900
900
#64245A
oklch(37.6% 0.116 334.2)
-
Step 950
950
#3B1635
oklch(27% 0.074 334)
#AD349B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #335C9E | 0.207 |
| Deuteranopia (no green cones) | #5D6E98 | 0.178 |
| Tritanopia (no blue cones) | #B53E63 | 0.098 |
| Achromatopsia (no color) | #686868 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD349B
#AD349B
oklch(54.1% 0.193 334.5)
- #008549
#008549
oklch(54.1% 0.136 154.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD349B, closest first.
No curated palette has a color within ΔE 0.04 of #AD349B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.053
- Purply #983FB2 ΔE 0.056
- Medium Violet Red #C71585 ΔE 0.063
- Purpley Pink #C83CB9 ΔE 0.069
- Light Eggplant #894585 ΔE 0.081
- Pinky Purple #C94CBE ΔE 0.084
- Light Plum #9D5783 ΔE 0.088
- Dark Orchid #9932CC ΔE 0.090
Use #AD349B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.