#AD3496
Closest named color: Warm Purple (#952E8F). oklch(53.8% 0.189 336.5), rgb(173, 52, 150).
Aa
White text reads best on this color (5.66:1).
About this color
#AD3496 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.189 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.052 away. White text reads best on it, at 5.66:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.189) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.70:1 |
| White text | 5.66:1 |
Values
| HEX | #AD3496 |
| RGB | rgb(173, 52, 150) |
| HSL | hsl(311, 54%, 44%) |
| OKLCH | oklch(53.8% 0.189 336.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3496 | 5.66:1 | AA | Lc -82.6 | Fine for body text |
| Black text on #AD3496 | 3.70:1 | AA large text | Lc 26.8 | Dividers and decoration only |
| #AD3496 text on white | 5.66:1 | AA | Lc 77.3 | Fine for body text |
| #AD3496 text on black | 3.70:1 | AA large text | Lc -24.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F0
oklch(93.6% 0.024 336.1)
-
Step 200
200
#EECEE5
oklch(88.5% 0.047 336)
-
Step 300
300
#E5ACD5
oklch(80.9% 0.085 336.9)
-
Step 400
400
#D57EC0
oklch(70.7% 0.135 336.5)
-
Step 500
500
#C859B0
oklch(63.1% 0.174 336.6)
-
Step 600
600 (this color)
#AD3496
oklch(53.8% 0.189 336.5)
-
Step 700
700
#9A2B85
oklch(49.2% 0.176 336.6)
-
Step 800
800
#7D266C
oklch(42.8% 0.145 336.6)
-
Step 900
900
#652558
oklch(37.8% 0.113 336.3)
-
Step 950
950
#3B1633
oklch(26.9% 0.072 336.4)
#AD3496 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #365B99 | 0.205 |
| Deuteranopia (no green cones) | #5F6E93 | 0.177 |
| Tritanopia (no blue cones) | #B63B61 | 0.092 |
| Achromatopsia (no color) | #676767 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3496
#AD3496
oklch(53.8% 0.189 336.5)
- #00844E
#00844E
oklch(54% 0.13 156.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3496, closest first.
No curated palette has a color within ΔE 0.04 of #AD3496.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.052
- Medium Violet Red #C71585 ΔE 0.059
- Purply #983FB2 ΔE 0.061
- Purpley Pink #C83CB9 ΔE 0.074
- Light Eggplant #894585 ΔE 0.077
- Light Plum #9D5783 ΔE 0.084
- Red Violet #9E0168 ΔE 0.088
- Pinky Purple #C94CBE ΔE 0.089
Use #AD3496 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.