#AD3479
Closest named color: Medium Violet Red (#C71585). oklch(52.5% 0.171 349.5), rgb(173, 52, 121).
Aa
White text reads best on this color (5.92:1).
About this color
#AD3479 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.171 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.058 away. White text reads best on it, at 5.92:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.54:1 |
| White text | 5.92:1 |
Values
| HEX | #AD3479 |
| RGB | rgb(173, 52, 121) |
| HSL | hsl(326, 54%, 44%) |
| OKLCH | oklch(52.5% 0.171 349.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3479 | 5.92:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #AD3479 | 3.54:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #AD3479 text on white | 5.92:1 | AA | Lc 78.6 | Fine for body text |
| #AD3479 text on black | 3.54:1 | AA large text | Lc -23.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EC
oklch(93.6% 0.022 348.8)
-
Step 200
200
#F0CEDD
oklch(88.4% 0.043 349.6)
-
Step 300
300
#E7ADC8
oklch(80.9% 0.076 349.4)
-
Step 400
400
#D97FAC
oklch(70.6% 0.123 349.4)
-
Step 500
500
#CC5C98
oklch(63.1% 0.157 349.2)
-
Step 600
600 (this color)
#AD3479
oklch(52.5% 0.171 349.5)
-
Step 700
700
#9E2F6E
oklch(49.2% 0.159 349.6)
-
Step 800
800
#80295A
oklch(42.8% 0.131 349.3)
-
Step 900
900
#67264A
oklch(37.6% 0.103 348.8)
-
Step 950
950
#3D172B
oklch(27% 0.066 349.6)
#AD3479 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46567B | 0.189 |
| Deuteranopia (no green cones) | #686C76 | 0.169 |
| Tritanopia (no blue cones) | #B92E52 | 0.064 |
| Achromatopsia (no color) | #646464 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3479
#AD3479
oklch(52.5% 0.171 349.5)
- #007D61
#007D61
oklch(52.5% 0.104 170.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3479, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.058
- Light Burgundy #A8415B ΔE 0.059
- Warm Purple #952E8F ΔE 0.067
- Red Violet #9E0168 ΔE 0.067
- Deep Magenta #A0025C ΔE 0.070
- Violet Red #A50055 ΔE 0.070
- Light Plum #9D5783 ΔE 0.070
- Dark Rose #B5485D ΔE 0.071
Use #AD3479 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.