#AD3474
Closest named color: Light Burgundy (#A8415B). oklch(52.4% 0.168 352), rgb(173, 52, 116).
Aa
White text reads best on this color (5.96:1).
About this color
#AD3474 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.168 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.052 away. White text reads best on it, at 5.96:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.52:1 |
| White text | 5.96:1 |
Values
| HEX | #AD3474 |
| RGB | rgb(173, 52, 116) |
| HSL | hsl(328, 54%, 44%) |
| OKLCH | oklch(52.4% 0.168 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3474 | 5.96:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #AD3474 | 3.52:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #AD3474 text on white | 5.96:1 | AA | Lc 78.8 | Fine for body text |
| #AD3474 text on black | 3.52:1 | AA large text | Lc -23.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E4EB
oklch(93.5% 0.022 351.9)
-
Step 200
200
#F0CEDC
oklch(88.4% 0.042 351.2)
-
Step 300
300
#E8ADC6
oklch(80.9% 0.076 351.7)
-
Step 400
400
#DA80A8
oklch(70.8% 0.12 352.5)
-
Step 500
500
#CD5C93
oklch(63.1% 0.155 352)
-
Step 600
600 (this color)
#AD3474
oklch(52.4% 0.168 352)
-
Step 700
700
#9E306A
oklch(49.1% 0.156 351.9)
-
Step 800
800
#812956
oklch(42.8% 0.13 352.4)
-
Step 900
900
#682747
oklch(37.8% 0.101 352.3)
-
Step 950
950
#3D172A
oklch(26.9% 0.065 351.1)
#AD3474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485676 | 0.186 |
| Deuteranopia (no green cones) | #6A6B71 | 0.166 |
| Tritanopia (no blue cones) | #BA2C4F | 0.061 |
| Achromatopsia (no color) | #636363 | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3474
#AD3474
oklch(52.4% 0.168 352)
- #007C63
#007C63
oklch(52.2% 0.101 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.052
- Medium Violet Red #C71585 ΔE 0.062
- Dark Rose #B5485D ΔE 0.065
- Violet Red #A50055 ΔE 0.065
- Deep Magenta #A0025C ΔE 0.067
- Red Violet #9E0168 ΔE 0.067
- Light Maroon #A24857 ΔE 0.069
- Raspberry #B00149 ΔE 0.069
Use #AD3474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.