#AD3468
Closest named color: Light Burgundy (#A8415B). oklch(51.9% 0.163 358.2), rgb(173, 52, 104).
Aa
White text reads best on this color (6.05:1).
About this color
#AD3468 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.163 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.036 away. White text reads best on it, at 6.05:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.46:1 |
| White text | 6.05:1 |
Values
| HEX | #AD3468 |
| RGB | rgb(173, 52, 104) |
| HSL | hsl(334, 54%, 44%) |
| OKLCH | oklch(51.9% 0.163 358.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3468 | 6.05:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #AD3468 | 3.46:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #AD3468 text on white | 6.05:1 | AA | Lc 79.2 | Fine for body text |
| #AD3468 text on black | 3.46:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CED9
oklch(88.6% 0.044 358.2)
-
Step 300
300
#ECACC0
oklch(81% 0.079 358.6)
-
Step 400
400
#DF7DA0
oklch(70.7% 0.127 358.1)
-
Step 500
500
#D35989
oklch(63.2% 0.161 358.1)
-
Step 600
600
#BE3973
oklch(55.6% 0.176 357.9)
-
Step 700
700 (this color)
#AD3468
oklch(51.9% 0.163 358.2)
-
Step 800
800
#85254E
oklch(42.7% 0.135 358.5)
-
Step 900
900
#6B2441
oklch(37.6% 0.106 358.1)
-
Step 950
950
#3F1626
oklch(26.9% 0.067 358.1)
#AD3468 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C5469 | 0.182 |
| Deuteranopia (no green cones) | #6D6B65 | 0.164 |
| Tritanopia (no blue cones) | #BB264A | 0.050 |
| Achromatopsia (no color) | #626262 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3468
#AD3468
oklch(51.9% 0.163 358.2)
- #007A69
#007A69
oklch(51.9% 0.095 178.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3468, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.036
- Dark Rose #B5485D ΔE 0.052
- Light Maroon #A24857 ΔE 0.055
- Raspberry #B00149 ΔE 0.056
- Violet Red #A50055 ΔE 0.059
- Deep Magenta #A0025C ΔE 0.064
- Dark Fuchsia #9D0759 ΔE 0.067
- Dark Pink #CB416B ΔE 0.069
Use #AD3468 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.