#AD3445

Closest named color: Light Burgundy (#A8415B). oklch(51% 0.156 16.7), rgb(173, 52, 69).

Aa

White text reads best on this color (6.26:1).

About this color

#AD3445 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.156 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.033 away. White text reads best on it, at 6.26:1.

Hue familyReds
Lightnessmedium-dark (51%)
Chromavivid (0.156)
Temperaturewarm
Nearest nameLight Burgundy (#A8415B)
Black text3.35:1
White text6.26:1

Values

HEX#AD3445
RGBrgb(173, 52, 69)
HSLhsl(352, 54%, 44%)
OKLCHoklch(51% 0.156 16.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD3445 6.26:1 AA Lc -85.3 Fine for body text
Black text on #AD3445 3.35:1 AA large text Lc 23.9 Dividers and decoration only
#AD3445 text on white 6.26:1 AA Lc 80.1 Fine for body text
#AD3445 text on black 3.35:1 AA large text Lc -21.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E4E5

    oklch(93.5% 0.022 14.1)

  3. Step 200

    200

    #F4CFCF

    oklch(88.6% 0.042 18)

  4. Step 300

    300

    #EEADAF

    oklch(80.9% 0.077 16.8)

  5. Step 400

    400

    #E28086

    oklch(70.8% 0.121 16.7)

  6. Step 500

    500

    #D65C68

    oklch(63.1% 0.154 16.6)

  7. Step 600

    600

    #C23D4F

    oklch(55.7% 0.168 16.8)

  8. Step 700

    700 (this color)

    #AD3445

    oklch(51% 0.156 16.7)

  9. Step 800

    800

    #872835

    oklch(42.7% 0.129 16.7)

  10. Step 900

    900

    #6D262E

    oklch(37.7% 0.101 16.7)

  11. Step 950

    950

    #40171B

    oklch(26.9% 0.064 16.5)

Export this scale for Tailwind in the Tailwind colors tool

#AD3445 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5450450.171
Deuteranopia (no green cones)#726A420.159
Tritanopia (no blue cones)#BD163B0.039
Achromatopsia (no color)#6060600.158

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD3445

    #AD3445

    oklch(51% 0.156 16.7)

  • #007577

    #007577

    oklch(51% 0.087 196.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD3445

    #AD3445

    oklch(51% 0.156 16.7)

  • #A13777

    #A13777

    oklch(50.9% 0.156 346.8)

  • #A44500

    #A44500

    oklch(50.9% 0.142 46.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD3445

    #AD3445

    oklch(51% 0.156 16.7)

  • #007859

    #007859

    oklch(50.8% 0.104 167.2)

  • #007091

    #007091

    oklch(50.8% 0.098 227.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD3445

    #AD3445

    oklch(51% 0.156 16.7)

  • #357800

    #357800

    oklch(50.8% 0.153 136.7)

  • #1D64BD

    #1D64BD

    oklch(51.1% 0.156 256.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD3445

    #AD3445

    oklch(51% 0.156 16.7)

  • #6E6900

    #6E6900

    oklch(50.9% 0.109 106.4)

  • #007577

    #007577

    oklch(51% 0.087 196.9)

  • #6352B9

    #6352B9

    oklch(51% 0.156 287.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3445, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD3445 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.