#AD3410
Closest named color: Rusty Red (#AF2F0D). oklch(50.3% 0.163 35.7), rgb(173, 52, 16).
Aa
White text reads best on this color (6.41:1).
About this color
#AD3410 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.163 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.008 away. White text reads best on it, at 6.41:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Rusty Red (#AF2F0D) |
| Black text | 3.27:1 |
| White text | 6.41:1 |
Values
| HEX | #AD3410 |
| RGB | rgb(173, 52, 16) |
| HSL | hsl(14, 83%, 37%) |
| OKLCH | oklch(50.3% 0.163 35.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3410 | 6.41:1 | AA | Lc -85.8 | Fine for body text |
| Black text on #AD3410 | 3.27:1 | AA large text | Lc 23.4 | Dividers and decoration only |
| #AD3410 text on white | 6.41:1 | AA | Lc 80.7 | Fine for body text |
| #AD3410 text on black | 3.27:1 | AA large text | Lc -21.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F1
oklch(97.1% 0.01 32.5)
-
Step 100
100
#F9E5E0
oklch(93.7% 0.023 34.3)
-
Step 200
200
#F4D0C6
oklch(88.5% 0.043 36)
-
Step 300
300
#EFAF9E
oklch(80.9% 0.079 35.4)
-
Step 400
400
#E38268
oklch(70.6% 0.126 35.9)
-
Step 500
500
#D95E3E
oklch(63.1% 0.162 35.6)
-
Step 600
600
#C4401A
oklch(55.6% 0.175 35.8)
-
Step 700
700 (this color)
#AD3410
oklch(50.3% 0.163 35.7)
-
Step 800
800
#892A0E
oklch(42.7% 0.135 36)
-
Step 900
900
#6E2815
oklch(37.7% 0.104 36)
-
Step 950
950
#41180E
oklch(27% 0.067 34.9)
#AD3410 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #584E07 | 0.169 |
| Deuteranopia (no green cones) | #766905 | 0.153 |
| Tritanopia (no blue cones) | #BF002E | 0.063 |
| Achromatopsia (no color) | #5F5F5F | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3410
#AD3410
oklch(50.3% 0.163 35.7)
- #007084
#007084
oklch(50.2% 0.089 215.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3410, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rusty Red #AF2F0D ΔE 0.008
- Rust Red #AA2704 ΔE 0.021
- Russet #A13905 ΔE 0.026
- Brick #A03623 ΔE 0.028
- Rufous #AE2012 ΔE 0.028
- Firebrick #B22222 ΔE 0.032
- Brown #A52A2A ΔE 0.036
- Sinopia #BB3E03 ΔE 0.037
Use #AD3410 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.