#AD3399
Closest named color: Warm Purple (#952E8F). oklch(53.9% 0.193 335.3), rgb(173, 51, 153).
Aa
White text reads best on this color (5.65:1).
About this color
#AD3399 is a medium-dark, vivid pink. In OKLCH its lightness is 54%, its chroma 0.193 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.052 away. White text reads best on it, at 5.65:1.
| Hue family | Pinks |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.71:1 |
| White text | 5.65:1 |
Values
| HEX | #AD3399 |
| RGB | rgb(173, 51, 153) |
| HSL | hsl(310, 54%, 44%) |
| OKLCH | oklch(53.9% 0.193 335.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3399 | 5.65:1 | AA | Lc -82.6 | Fine for body text |
| Black text on #AD3399 | 3.71:1 | AA large text | Lc 26.8 | Dividers and decoration only |
| #AD3399 text on white | 5.65:1 | AA | Lc 77.3 | Fine for body text |
| #AD3399 text on black | 3.71:1 | AA large text | Lc -24.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4F0
oklch(93.6% 0.024 336.1)
-
Step 200
200
#EECEE6
oklch(88.5% 0.048 334.8)
-
Step 300
300
#E4ACD7
oklch(80.9% 0.086 334.8)
-
Step 400
400
#D57DC2
oklch(70.7% 0.139 335.4)
-
Step 500
500
#C858B3
oklch(63.1% 0.178 335.3)
-
Step 600
600 (this color)
#AD3399
oklch(53.9% 0.193 335.3)
-
Step 700
700
#992A87
oklch(49% 0.178 335.3)
-
Step 800
800
#7D256E
oklch(42.8% 0.148 335.4)
-
Step 900
900
#652459
oklch(37.7% 0.116 335.5)
-
Step 950
950
#3B1634
oklch(26.9% 0.073 335.2)
#AD3399 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #335B9C | 0.208 |
| Deuteranopia (no green cones) | #5D6D96 | 0.178 |
| Tritanopia (no blue cones) | #B63C62 | 0.096 |
| Achromatopsia (no color) | #676767 | 0.194 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3399
#AD3399
oklch(53.9% 0.193 335.3)
- #00844B
#00844B
oklch(53.9% 0.132 155.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3399, closest first.
No curated palette has a color within ΔE 0.04 of #AD3399.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.052
- Purply #983FB2 ΔE 0.058
- Medium Violet Red #C71585 ΔE 0.061
- Purpley Pink #C83CB9 ΔE 0.071
- Light Eggplant #894585 ΔE 0.080
- Pinky Purple #C94CBE ΔE 0.087
- Light Plum #9D5783 ΔE 0.088
- Red Violet #9E0168 ΔE 0.091
Use #AD3399 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.