#AD3380
Closest named color: Medium Violet Red (#C71585). oklch(52.7% 0.176 346), rgb(173, 51, 128).
Aa
White text reads best on this color (5.89:1).
About this color
#AD3380 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.176 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.054 away. White text reads best on it, at 5.89:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.56:1 |
| White text | 5.89:1 |
Values
| HEX | #AD3380 |
| RGB | rgb(173, 51, 128) |
| HSL | hsl(322, 54%, 44%) |
| OKLCH | oklch(52.7% 0.176 346) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3380 | 5.89:1 | AA | Lc -83.7 | Fine for body text |
| Black text on #AD3380 | 3.56:1 | AA large text | Lc 25.6 | Dividers and decoration only |
| #AD3380 text on white | 5.89:1 | AA | Lc 78.5 | Fine for body text |
| #AD3380 text on black | 3.56:1 | AA large text | Lc -23.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDF
oklch(88.5% 0.044 346.4)
-
Step 300
300
#E7ACCB
oklch(80.8% 0.079 346.2)
-
Step 400
400
#D97FB1
oklch(70.8% 0.126 346.4)
-
Step 500
500
#CC5B9E
oklch(63.2% 0.162 346.1)
-
Step 600
600 (this color)
#AD3380
oklch(52.7% 0.176 346)
-
Step 700
700
#9D2E74
oklch(49.2% 0.163 346)
-
Step 800
800
#80275E
oklch(42.7% 0.136 346.4)
-
Step 900
900
#67264D
oklch(37.7% 0.105 346.3)
-
Step 950
950
#3D172D
oklch(27.1% 0.067 346.7)
#AD3380 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425782 | 0.194 |
| Deuteranopia (no green cones) | #666C7D | 0.171 |
| Tritanopia (no blue cones) | #B93055 | 0.072 |
| Achromatopsia (no color) | #646464 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3380
#AD3380
oklch(52.7% 0.176 346)
- #007E5C
#007E5C
oklch(52.6% 0.109 166.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3380, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.054
- Warm Purple #952E8F ΔE 0.060
- Red Violet #9E0168 ΔE 0.069
- Light Burgundy #A8415B ΔE 0.070
- Light Eggplant #894585 ΔE 0.072
- Light Plum #9D5783 ΔE 0.073
- Deep Magenta #A0025C ΔE 0.074
- Violet Red #A50055 ΔE 0.076
Use #AD3380 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.