#AD3374
Closest named color: Light Burgundy (#A8415B). oklch(52.3% 0.169 351.8), rgb(173, 51, 116).
Aa
White text reads best on this color (5.99:1).
About this color
#AD3374 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.169 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.053 away. White text reads best on it, at 5.99:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.50:1 |
| White text | 5.99:1 |
Values
| HEX | #AD3374 |
| RGB | rgb(173, 51, 116) |
| HSL | hsl(328, 54%, 44%) |
| OKLCH | oklch(52.3% 0.169 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3374 | 5.99:1 | AA | Lc -84.2 | Fine for body text |
| Black text on #AD3374 | 3.50:1 | AA large text | Lc 25.1 | Dividers and decoration only |
| #AD3374 text on white | 5.99:1 | AA | Lc 78.9 | Fine for body text |
| #AD3374 text on black | 3.50:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CDDC
oklch(88.4% 0.046 351.7)
-
Step 300
300
#EBABC6
oklch(80.9% 0.082 352.1)
-
Step 400
400
#DE7CA9
oklch(70.7% 0.132 352)
-
Step 500
500
#D25794
oklch(63.2% 0.168 352.1)
-
Step 600
600
#BD377F
oklch(55.6% 0.183 351.7)
-
Step 700
700 (this color)
#AD3374
oklch(52.3% 0.169 351.8)
-
Step 800
800
#842357
oklch(42.7% 0.141 351.9)
-
Step 900
900
#6A2348
oklch(37.6% 0.11 351.4)
-
Step 950
950
#3F162A
oklch(27.1% 0.069 352.3)
#AD3374 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475576 | 0.188 |
| Deuteranopia (no green cones) | #696B71 | 0.168 |
| Tritanopia (no blue cones) | #BA2B4F | 0.061 |
| Achromatopsia (no color) | #636363 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3374
#AD3374
oklch(52.3% 0.169 351.8)
- #007C63
#007C63
oklch(52.2% 0.101 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3374, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.053
- Medium Violet Red #C71585 ΔE 0.061
- Violet Red #A50055 ΔE 0.064
- Red Violet #9E0168 ΔE 0.065
- Deep Magenta #A0025C ΔE 0.065
- Dark Rose #B5485D ΔE 0.066
- Raspberry #B00149 ΔE 0.069
- Dark Fuchsia #9D0759 ΔE 0.070
Use #AD3374 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.