#AD329D
Closest named color: Warm Purple (#952E8F). oklch(54% 0.197 333.7), rgb(173, 50, 157).
Aa
White text reads best on this color (5.64:1).
About this color
#AD329D is a medium-dark, vivid purple. In OKLCH its lightness is 54%, its chroma 0.197 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.053 away. White text reads best on it, at 5.64:1.
| Hue family | Purples |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.197) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.71:1 |
| White text | 5.64:1 |
Values
| HEX | #AD329D |
| RGB | rgb(173, 50, 157) |
| HSL | hsl(308, 55%, 44%) |
| OKLCH | oklch(54% 0.197 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD329D | 5.64:1 | AA | Lc -82.5 | Fine for body text |
| Black text on #AD329D | 3.71:1 | AA large text | Lc 26.9 | Dividers and decoration only |
| #AD329D text on white | 5.64:1 | AA | Lc 77.1 | Fine for body text |
| #AD329D text on black | 3.71:1 | AA large text | Lc -24.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE7
oklch(88.6% 0.049 333.5)
-
Step 300
300
#E4ACD9
oklch(81% 0.088 333.4)
-
Step 400
400
#D57DC5
oklch(70.8% 0.141 334)
-
Step 500
500
#C757B6
oklch(63% 0.181 333.7)
-
Step 600
600 (this color)
#AD329D
oklch(54% 0.197 333.7)
-
Step 700
700
#99288B
oklch(49.1% 0.184 333.6)
-
Step 800
800
#7C2471
oklch(42.7% 0.151 333.3)
-
Step 900
900
#64245B
oklch(37.7% 0.117 333.5)
-
Step 950
950
#3B1635
oklch(27% 0.074 334)
#AD329D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F5CA0 | 0.212 |
| Deuteranopia (no green cones) | #5B6E9A | 0.182 |
| Tritanopia (no blue cones) | #B53D64 | 0.100 |
| Achromatopsia (no color) | #676767 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD329D
#AD329D
oklch(54% 0.197 333.7)
- #008547
#008547
oklch(54.1% 0.138 153.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD329D, closest first.
No curated palette has a color within ΔE 0.04 of #AD329D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.053
- Purply #983FB2 ΔE 0.054
- Medium Violet Red #C71585 ΔE 0.065
- Purpley Pink #C83CB9 ΔE 0.068
- Light Eggplant #894585 ΔE 0.083
- Pinky Purple #C94CBE ΔE 0.084
- Dark Orchid #9932CC ΔE 0.087
- Light Plum #9D5783 ΔE 0.092
Use #AD329D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.