#AD3277
Closest named color: Light Burgundy (#A8415B). oklch(52.3% 0.172 350.2), rgb(173, 50, 119).
Aa
White text reads best on this color (6.00:1).
About this color
#AD3277 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.172 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.058 away. White text reads best on it, at 6.00:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.49:1 |
| White text | 6.00:1 |
Values
| HEX | #AD3277 |
| RGB | rgb(173, 50, 119) |
| HSL | hsl(326, 55%, 44%) |
| OKLCH | oklch(52.3% 0.172 350.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3277 | 6.00:1 | AA | Lc -84.2 | Fine for body text |
| Black text on #AD3277 | 3.49:1 | AA large text | Lc 25.1 | Dividers and decoration only |
| #AD3277 text on white | 6.00:1 | AA | Lc 78.9 | Fine for body text |
| #AD3277 text on black | 3.49:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EC
oklch(93.6% 0.023 350.1)
-
Step 200
200
#F2CDDD
oklch(88.4% 0.046 350.2)
-
Step 300
300
#EBABC8
oklch(80.9% 0.083 350.3)
-
Step 400
400
#DE7CAC
oklch(70.8% 0.133 350.3)
-
Step 500
500
#D25697
oklch(63.1% 0.171 350.5)
-
Step 600
600
#BD3682
oklch(55.7% 0.185 350.3)
-
Step 700
700 (this color)
#AD3277
oklch(52.3% 0.172 350.2)
-
Step 800
800
#842359
oklch(42.8% 0.142 350.6)
-
Step 900
900
#6A2349
oklch(37.7% 0.11 350.5)
-
Step 950
950
#3F152B
oklch(27% 0.072 350.4)
#AD3277 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #455579 | 0.191 |
| Deuteranopia (no green cones) | #686B74 | 0.170 |
| Tritanopia (no blue cones) | #BA2B50 | 0.065 |
| Achromatopsia (no color) | #636363 | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3277
#AD3277
oklch(52.3% 0.172 350.2)
- #007C61
#007C61
oklch(52.2% 0.103 170.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3277, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.058
- Medium Violet Red #C71585 ΔE 0.058
- Red Violet #9E0168 ΔE 0.064
- Deep Magenta #A0025C ΔE 0.066
- Violet Red #A50055 ΔE 0.066
- Warm Purple #952E8F ΔE 0.068
- Dark Fuchsia #9D0759 ΔE 0.070
- Dark Rose #B5485D ΔE 0.071
Use #AD3277 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.