#AD3268
Closest named color: Light Burgundy (#A8415B). oklch(51.7% 0.165 357.8), rgb(173, 50, 104).
Aa
White text reads best on this color (6.11:1).
About this color
#AD3268 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.165 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.039 away. White text reads best on it, at 6.11:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.43:1 |
| White text | 6.11:1 |
Values
| HEX | #AD3268 |
| RGB | rgb(173, 50, 104) |
| HSL | hsl(334, 55%, 44%) |
| OKLCH | oklch(51.7% 0.165 357.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3268 | 6.11:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #AD3268 | 3.43:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #AD3268 text on white | 6.11:1 | AA | Lc 79.5 | Fine for body text |
| #AD3268 text on black | 3.43:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4EA
oklch(93.7% 0.023 357.4)
-
Step 200
200
#F3CED9
oklch(88.6% 0.044 358.2)
-
Step 300
300
#ECABC0
oklch(80.8% 0.08 358)
-
Step 400
400
#DF7DA0
oklch(70.7% 0.127 358.1)
-
Step 500
500
#D45889
oklch(63.2% 0.163 358.2)
-
Step 600
600
#BF3873
oklch(55.6% 0.178 358)
-
Step 700
700 (this color)
#AD3268
oklch(51.7% 0.165 357.8)
-
Step 800
800
#85244F
oklch(42.6% 0.137 357.6)
-
Step 900
900
#6B2441
oklch(37.6% 0.106 358.1)
-
Step 950
950
#3F1626
oklch(26.9% 0.067 358.1)
#AD3268 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A5369 | 0.185 |
| Deuteranopia (no green cones) | #6C6A65 | 0.166 |
| Tritanopia (no blue cones) | #BB2449 | 0.051 |
| Achromatopsia (no color) | #626262 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3268
#AD3268
oklch(51.7% 0.165 357.8)
- #007A68
#007A68
oklch(51.8% 0.096 177.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3268, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.039
- Raspberry #B00149 ΔE 0.054
- Dark Rose #B5485D ΔE 0.055
- Violet Red #A50055 ΔE 0.056
- Light Maroon #A24857 ΔE 0.057
- Deep Magenta #A0025C ΔE 0.061
- Dark Fuchsia #9D0759 ΔE 0.064
- Red Violet #9E0168 ΔE 0.067
Use #AD3268 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.