#AD3264
Closest named color: Light Burgundy (#A8415B). oklch(51.6% 0.164 359.9), rgb(173, 50, 100).
Aa
White text reads best on this color (6.14:1).
About this color
#AD3264 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.164 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.034 away. White text reads best on it, at 6.14:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.41:1 |
| White text | 6.14:1 |
Values
| HEX | #AD3264 |
| RGB | rgb(173, 50, 100) |
| HSL | hsl(336, 55%, 44%) |
| OKLCH | oklch(51.6% 0.164 359.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3264 | 6.14:1 | AA | Lc -84.8 | Fine for body text |
| Black text on #AD3264 | 3.41:1 | AA large text | Lc 24.4 | Dividers and decoration only |
| #AD3264 text on white | 6.14:1 | AA | Lc 79.6 | Fine for body text |
| #AD3264 text on black | 3.41:1 | AA large text | Lc -22.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4E9
oklch(93.6% 0.023 0.5)
-
Step 200
200
#F3CED8
oklch(88.6% 0.043 359.9)
-
Step 300
300
#ECACBE
oklch(80.9% 0.078 0.5)
-
Step 400
400
#E07D9D
oklch(70.7% 0.127 0.2)
-
Step 500
500
#D45886
oklch(63.1% 0.162 359.7)
-
Step 600
600
#BF396F
oklch(55.6% 0.175 0)
-
Step 700
700 (this color)
#AD3264
oklch(51.6% 0.164 359.9)
-
Step 800
800
#86244C
oklch(42.7% 0.137 359.9)
-
Step 900
900
#6C243F
oklch(37.7% 0.106 0.3)
-
Step 950
950
#3F1625
oklch(26.9% 0.067 359.7)
#AD3264 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5365 | 0.184 |
| Deuteranopia (no green cones) | #6D6A61 | 0.165 |
| Tritanopia (no blue cones) | #BB2247 | 0.048 |
| Achromatopsia (no color) | #626262 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3264
#AD3264
oklch(51.6% 0.164 359.9)
- #00796A
#00796A
oklch(51.6% 0.094 180.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3264, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.034
- Raspberry #B00149 ΔE 0.050
- Dark Rose #B5485D ΔE 0.052
- Light Maroon #A24857 ΔE 0.053
- Violet Red #A50055 ΔE 0.055
- Deep Magenta #A0025C ΔE 0.061
- Rouge #AB1239 ΔE 0.063
- Dark Fuchsia #9D0759 ΔE 0.064
Use #AD3264 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.