#AD3247
Closest named color: Light Burgundy (#A8415B). oklch(50.8% 0.158 15.2), rgb(173, 50, 71).
Aa
White text reads best on this color (6.31:1).
About this color
#AD3247 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.158 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.032 away. White text reads best on it, at 6.31:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Light Burgundy (#A8415B) |
| Black text | 3.32:1 |
| White text | 6.31:1 |
Values
| HEX | #AD3247 |
| RGB | rgb(173, 50, 71) |
| HSL | hsl(350, 55%, 44%) |
| OKLCH | oklch(50.8% 0.158 15.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3247 | 6.31:1 | AA | Lc -85.5 | Fine for body text |
| Black text on #AD3247 | 3.32:1 | AA large text | Lc 23.7 | Dividers and decoration only |
| #AD3247 text on white | 6.31:1 | AA | Lc 80.4 | Fine for body text |
| #AD3247 text on black | 3.32:1 | AA large text | Lc -21.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E5
oklch(93.5% 0.022 14.1)
-
Step 200
200
#F4CED0
oklch(88.4% 0.043 14.4)
-
Step 300
300
#EEADB0
oklch(80.9% 0.077 15.8)
-
Step 400
400
#E27F88
oklch(70.7% 0.122 14.9)
-
Step 500
500
#D75A6A
oklch(63.1% 0.157 15)
-
Step 600
600
#C23B52
oklch(55.5% 0.171 14.9)
-
Step 700
700 (this color)
#AD3247
oklch(50.8% 0.158 15.2)
-
Step 800
800
#882737
oklch(42.8% 0.131 15.2)
-
Step 900
900
#6D252F
oklch(37.6% 0.102 15.3)
-
Step 950
950
#40171C
oklch(26.9% 0.064 15)
#AD3247 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524F47 | 0.175 |
| Deuteranopia (no green cones) | #716944 | 0.161 |
| Tritanopia (no blue cones) | #BD123B | 0.039 |
| Achromatopsia (no color) | #606060 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3247
#AD3247
oklch(50.8% 0.158 15.2)
- #007575
#007575
oklch(50.9% 0.087 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3247, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Burgundy #A8415B ΔE 0.032
- Rouge #AB1239 ΔE 0.038
- Brown #A52A2A ΔE 0.040
- Firebrick #B22222 ΔE 0.042
- Light Maroon #A24857 ΔE 0.042
- Dull Red #BB3F3F ΔE 0.044
- Rose Red #BE013C ΔE 0.045
- Raspberry #B00149 ΔE 0.047
Use #AD3247 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.