#AD3203
Closest named color: Rusty Red (#AF2F0D). oklch(50% 0.166 36.8), rgb(173, 50, 3).
Aa
White text reads best on this color (6.49:1).
About this color
#AD3203 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.166 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Rusty Red (#AF2F0D), ΔE 0.008 away. White text reads best on it, at 6.49:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Rusty Red (#AF2F0D) |
| Black text | 3.23:1 |
| White text | 6.49:1 |
Values
| HEX | #AD3203 |
| RGB | rgb(173, 50, 3) |
| HSL | hsl(17, 97%, 35%) |
| OKLCH | oklch(50% 0.166 36.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #AD3203 | 6.49:1 | AA | Lc -86.1 | Fine for body text |
| Black text on #AD3203 | 3.23:1 | AA large text | Lc 23.1 | Dividers and decoration only |
| #AD3203 text on white | 6.49:1 | AA | Lc 80.9 | Fine for body text |
| #AD3203 text on black | 3.23:1 | AA large text | Lc -20.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F0
oklch(97% 0.011 39.4)
-
Step 100
100
#F9E5DF
oklch(93.6% 0.023 37.4)
-
Step 200
200
#F5D0C5
oklch(88.6% 0.045 37.2)
-
Step 300
300
#EFAF9C
oklch(80.9% 0.08 37.2)
-
Step 400
400
#E48265
oklch(70.7% 0.128 37.3)
-
Step 500
500
#DA5E39
oklch(63.2% 0.164 37.1)
-
Step 600
600
#C53E10
oklch(55.5% 0.179 36.7)
-
Step 700
700 (this color)
#AD3203
oklch(50% 0.166 36.8)
-
Step 800
800
#8A2907
oklch(42.7% 0.138 36.9)
-
Step 900
900
#6F2712
oklch(37.7% 0.107 36.6)
-
Step 950
950
#41180C
oklch(26.9% 0.067 37)
#AD3203 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #584C00 | 0.169 |
| Deuteranopia (no green cones) | #766800 | 0.153 |
| Tritanopia (no blue cones) | #BF002B | 0.063 |
| Achromatopsia (no color) | #5E5E5E | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #AD3203
#AD3203
oklch(50% 0.166 36.8)
- #006F84
#006F84
oklch(49.9% 0.089 216.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3203, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rusty Red #AF2F0D ΔE 0.008
- Rust Red #AA2704 ΔE 0.019
- Russet #A13905 ΔE 0.025
- Rufous #AE2012 ΔE 0.027
- Brick #A03623 ΔE 0.030
- Firebrick #B22222 ΔE 0.033
- Brown #A52A2A ΔE 0.038
- Sinopia #BB3E03 ΔE 0.039
Use #AD3203 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.