#AD3172

Closest named color: Light Burgundy (#A8415B). oklch(52% 0.171 352.6), rgb(173, 49, 114).

Aa

White text reads best on this color (6.07:1).

About this color

#AD3172 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.171 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Light Burgundy (#A8415B), ΔE 0.052 away. White text reads best on it, at 6.07:1.

Hue familyReds
Lightnessmedium-dark (52%)
Chromavivid (0.171)
Temperaturewarm
Nearest nameLight Burgundy (#A8415B)
Black text3.45:1
White text6.07:1

Values

HEX#AD3172
RGBrgb(173, 49, 114)
HSLhsl(329, 56%, 44%)
OKLCHoklch(52% 0.171 352.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #AD3172 6.07:1 AA Lc -84.5 Fine for body text
Black text on #AD3172 3.45:1 AA large text Lc 24.8 Dividers and decoration only
#AD3172 text on white 6.07:1 AA Lc 79.3 Fine for body text
#AD3172 text on black 3.45:1 AA large text Lc -22.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F6

    oklch(97.2% 0.01 354.9)

  2. Step 100

    100

    #F8E4EB

    oklch(93.7% 0.024 354.3)

  3. Step 200

    200

    #F3CDDC

    oklch(88.5% 0.047 352.4)

  4. Step 300

    300

    #EBABC6

    oklch(80.9% 0.082 352.1)

  5. Step 400

    400

    #DF7CA8

    oklch(70.8% 0.132 352.9)

  6. Step 500

    500

    #D35693

    oklch(63.1% 0.17 352.7)

  7. Step 600

    600

    #BE367D

    oklch(55.6% 0.184 352.8)

  8. Step 700

    700 (this color)

    #AD3172

    oklch(52% 0.171 352.6)

  9. Step 800

    800

    #852356

    oklch(42.8% 0.141 352.9)

  10. Step 900

    900

    #6B2347

    oklch(37.7% 0.11 352.7)

  11. Step 950

    950

    #3F152A

    oklch(26.9% 0.071 351.8)

Export this scale for Tailwind in the Tailwind colors tool

#AD3172 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4654740.191
Deuteranopia (no green cones)#696B6F0.171
Tritanopia (no blue cones)#BA274D0.060
Achromatopsia (no color)#6262620.173

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #AD3172

    #AD3172

    oklch(52% 0.171 352.6)

  • #007B63

    #007B63

    oklch(52% 0.1 172.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #AD3172

    #AD3172

    oklch(52% 0.171 352.6)

  • #953EA1

    #953EA1

    oklch(52% 0.171 322.7)

  • #B73038

    #B73038

    oklch(52% 0.171 22.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #AD3172

    #AD3172

    oklch(52% 0.171 352.6)

  • #0D7F0C

    #0D7F0C

    oklch(51.9% 0.171 142.6)

  • #00777F

    #00777F

    oklch(51.9% 0.088 203)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #AD3172

    #AD3172

    oklch(52% 0.171 352.6)

  • #6A6F00

    #6A6F00

    oklch(52% 0.116 112.9)

  • #00729C

    #00729C

    oklch(51.9% 0.107 233)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #AD3172

    #AD3172

    oklch(52% 0.171 352.6)

  • #876200

    #876200

    oklch(52.1% 0.107 82.7)

  • #007B63

    #007B63

    oklch(52% 0.1 172.8)

  • #2F62C9

    #2F62C9

    oklch(52% 0.17 262.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #AD3172, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #AD3172 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.